WPP Doubles Down on Amazon Investment by Acquiring Specialty Shop Marketplace Ignition

Martin Sorrell looks to co-opt retail giant

Marketplace Ignition founder Eric Heller (l.) and Possible global svp of commerce Frank Kochenash

In a March 2017 earnings call for the world’s largest ad agency holding company, CEO Martin Sorrell answered the classic “what worries you when you go to bed at night?” question with one word: Amazon.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.