YouTube Addresses Brand Safety, Viewability Concerns in Pitch to European Advertisers

Platform will highlight brands’ 6-second ads

COLOGNE, GERMANY—Yes, marketers, people are seeing your YouTube ads and they’re on brand-safe channels.

That was the message today at Dmexco when YouTube’s chief business officer Robert Kyncl played up the platform’s reach with examples like a livestream of this year’s Handball World Championship that was sponsored by German bank DKB. The quarter final was watched by 1 million people in Germany—making it YouTube’s seventh largest livestream to date. He also presented some data about YouTube in Germany, citing June data from a GfK finding that the country had more than 40 million monthly users.

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