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YouTube Addresses Brand Safety, Viewability Concerns in Pitch to European Advertisers

Platform will highlight brands’ 6-second ads

According to chief business officer Robert Kyncl, YouTube plans to highlight advertisers' best 6-second ads.Getty Images
By Lauren Johnson

September 14, 2017

COLOGNE, GERMANY—Yes, marketers, people are seeing your YouTube ads and they’re on brand-safe channels.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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