Why Brand Transformation Can Only Happen With the Demise of Silos

Effective sales, service and commerce need free data flow

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COLOGNE, GERMANY—With data at the forefront of conversations about the future of marketing at the DMexco conference in Cologne, Germany this week, Jon Suarez-Davis, chief strategy officer at Salesforce Marketing Cloud, sees the stirrings of meaningful brand transformation that will continue only if legacy insight silos collapse.

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