DMEXCO

Trust Between Ad Tech and Marketers Is the Biggest Challenge in Digital Advertising Today

Index Exchange’s Andrew Casale talks programmatic trends

By Lauren Johnson

September 14, 2017

COLOGNE, GERMANY—After years of relying on programmatic pipes and technology to handle digital advertising, complexities and growing concerns about ads appearing alongside controversial content means ad-tech companies need to form trust with marketers.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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