Consumer Relationships Aren’t Built on Financial Incentives
The promise and pitfalls of zero-party data.
How the Bud Light Boycott Changed Marketing
More caution, better social monitoring and a more deliberate approach toward inclusive advertising.
3 Things Marketers Should Know About Magna’s Latest Ad Forecast
Ad spend in the U.S. is on the rise, suggesting the market's recovering from last year's inflation scares.
Why More Publishers Aren’t Transacting on Attention … Yet
Marketers can use guarantees strategically to avoid ad fraud.
Large Brands Are Still Advertising on Made-for-Advertising Websites After Industry Outcry
Hundreds of brands, facilitated by almost every major ad-tech firm, are paying to advertise on spammy websites.
As the CMO’s Role Evolves, Companies Are Shifting How They Refer to Top Marketers
Only 36% of Fortune 500 companies call their marketing lead CMO.
The Fractional CMO Is a Trendy New Marketing Title—and It’s Not Going Anywhere
Post-pandemic, the chief marketer role is changing with the emergence of fractional jobs.
The Super Bowl 58 Ads That Performed off the Field
The definitive list of Super Bowl 58's top-performing ads.
These Brands Drove the Strongest Consumer Engagement in the Super Bowl, According to EDO
EDO ranked every commercial airing in Superbowl 58 on how each ad increased consumer engagement upon airing.
Three Years Post-Pandemic, Women Still Haven’t Returned to the Marketing Industry
New data from nonprofit She Runs It shows women makeup 37% of industry employees, still down from 50% before the pandemic.
CMOs Will Take More Control Over Product in 2024
In 2024, marketers must navigate the famous 4Ps a little differently.
U.K. Marketers Gear Up for 2024 Budget Boost
Reported ad spend is experiencing its strongest upturn since 2014, leading to strong marketer optimism.
Security Cameras for Fish Owners and Headphones for Golfers: How Media Agencies Find New Customers for Clients
More media agencies are leaving behind routine activations to offer their clients market intelligence.
What Agencies Need to Know About the 4A’s 2024: Look Ahead Report
AI presents an existential threat to agencies that don't adapt, and other predictions.
Exclusive: Yahoo’s ID Testing Lets Advertisers Compare Campaigns Without Cookies
Yahoo is expected to allow tetsing of Google Privacy Sandbox APIs this quarter.