Obtaining New Business Is More Difficult for Agencies, Report Finds
RSW/AgencySearch finds fewer opportunities to land business than in 2021.
Marketers Must Balance Media Mix to Collapse Brand and Performance Silos
A recent report found just 41% of marketing leads understand growth marketing’s scope.
Travelers Want to Go, but Only If Everyone Can Come Along
Insights from Expedia Group say inclusive ads are key for culture and business.
Ad Spend Forecasts Muted as Economic Cloud Looms Large Over Brands
Cost of living crisis and risk of recession are snapping at marketers' heels.
Just 2 Brands Have Sustained Global Growth for a Decade
According to Kantar research, just two global brands have been able to grow their customer reach for 10 years straight.
Adweek Podcast: How Holding Company Media Networks Stack Up, According to Forrester
Forrester's Jay Pattisall and Omnicom and Dentsu media executives join Olivia Morley to discuss the latest Wave.
Omnicom Media Group and Publicis Media Lead Forrester Agency Assessment
Converging disciplines and marketers' cries for more integration define the industry.
Eco-Labeling in Fashion: What Consumers Want
New research from Fordham University shows significant segmentation in the consumer fashion market.
Publicis Execs Outline Retail Media Trends as Citrus Ad and Epsilon Offer Unified Platform
The new tools and features were unveiled during the Viva Tech expo in Paris.
Health Companies Dominate the List of America’s Most Trusted Brands
Band-Aid, Lysol and Clorox dominate the rankings.
GroupM Forecasts Ad Spend Growth, Though Less Than Last Year’s, Despite Economic Conditions
Global advertising is projected to grow 8.4% this year.
Inflation Has Become a Perception Problem for Companies
Corporate profits amid rising bills have some consumers asking questions.
Why Brands Are Looking to the Stars to Connect With Consumers
Astrology provides marketers with content that's personal, comforting and controversial—and just plain fun!
5 Alternative Products Going Mainstream With National TV Ads
Noticed an increase in commercials for non-dairy milk? You're not wrong
BuzzFeed Inc. Unveils Lighthouse 2.0, Its Updated Suite of First-Party Data Tools
After incorporating Complex, the offering now reaches 119 million users.