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Health and safety still weigh heavy on the minds of American consumers more than two years since the outbreak of Covid-19.
The brands U.S. adults trust most are Band-Aid, Lysol and Clorox, according to new research from decision intelligence company Morning Consult. CVS Pharmacy, which received a boost in reputation for distributing Covid-19 vaccines, also placed in the top five out of more than 4,000 brands across multiple industries examined in the study.
Joanna Piacenza, head of industry intelligence at Morning Consult, stressed that “trust takes a really long time to build,” which explains why other top brands in the report include UPS, Visa and Cheerios, among other well-known household names.