Travelers Want to Go, but Only If Everyone Can Come Along

Insights from Expedia Group say inclusive ads are key for culture and business

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After years of distanced solitude and staycations, Americans are dusting off their suitcases and showing a renewed interest in travel. In return, major travel and hospitality brands are taking big creative swings with hopes of appealing to a broader audience (think Hilton Hotels, which recently launched its most ambitious global marketing platform in years).

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