Obtaining New Business Is More Difficult for Agencies, Report Finds

RSW/AgencySearch finds fewer opportunities to land business than in 2021

Landing new business has become more difficult for agencies in 2022, a survey of more than 150 agency executives nationwide has found. The RSW/US 2022 Agency New Business Report found that ad agencies, marketing services firms and PR companies are growing slower while new business is tougher to land.

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