Portrait of Nandika Chatterjee

Nandika Chatterjee

Nandika is the Adweek Faw Fellow covering ad agencies. She is a 2022 graduate of the University of Illinois, Urbana-Champaign with majors in Psychology and Communication. Additionally, she has minors in Public Relations and Business.

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 How Agencies Pick the Perfect Song for Their Ads

Creative

Music must elicit nostalgia and tap into innovation to reach cultural relevancy.

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Anytime Fitness Selects Mischief as Its Creative AOR

Accounts

The brand made its decision 10 minutes into its call with the shop.

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New Study Shows Americans Want CEOs to Take Action on Systemic Racism

Diversity, Equity and Inclusion

Edelman Trust Barometer reveals how individuals expect businesses to respond to social issues.

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How Indie Agency Terri and Sandy Use the Power of Relationships to Fuel New Business

Accounts

Nurturing connections allows the shop to grow without constantly pitching.