Nandika Chatterjee
Nandika is the Adweek Faw Fellow covering ad agencies. She is a 2022 graduate of the University of Illinois, Urbana-Champaign with majors in Psychology and Communication. Additionally, she has minors in Public Relations and Business.
Marketers Must Balance Media Mix to Collapse Brand and Performance Silos
A recent report found just 41% of marketing leads understand growth marketing’s scope.
How Agencies Pick the Perfect Song for Their Ads
Music must elicit nostalgia and tap into innovation to reach cultural relevancy.
Anytime Fitness Selects Mischief as Its Creative AOR
The brand made its decision 10 minutes into its call with the shop.
New Study Shows Americans Want CEOs to Take Action on Systemic Racism
Diversity, Equity and Inclusion
Edelman Trust Barometer reveals how individuals expect businesses to respond to social issues.
How Indie Agency Terri and Sandy Use the Power of Relationships to Fuel New Business
Nurturing connections allows the shop to grow without constantly pitching.