Adweek Podcast: How Holding Company Media Networks Stack Up, According to Forrester

Forrester's Jay Pattisall and Omnicom and Dentsu media executives join Olivia Morley to discuss the latest Wave

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Today Forrester Research published a report assessing the strengths and weaknesses of seven holding company media networks. The objective assessment is a CMO’s guide to choosing a media agency partner. Olivia Morley, senior agencies reporter at Adweek, sat down with Jay Pattisall, principal analyst at Forrester, to talk about what industry trends emerged during the evaluation.