Omnicom Media Group and Publicis Media Lead Forrester Agency Assessment

Converging disciplines and marketers' cries for more integration define the industry

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Omnicom Media Group (OMG) and Publicis Media emerged as industry leaders in Forrester’s latest media agency Wave report, receiving praise from analysts for their focus on integrating disciplines, their audience segmentation abilities and the tech platforms that power their planning and activation. (Disclaimer: This reporter previously worked on earlier Wave evaluations.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in