You’ve probably noticed more commercials for non-dairy milk and electric vehicles during episodes of 90 Day Fiancé and The Masked Singer. Data shows brands are giving alternative products like these an increasing amount of national airtime.
And it only makes sense: Amid concerns for the environment and a renewed focus on health and wellness, consumers are gravitating toward goods that align with their goals.
“There’s always been evolution inside of categories,” said Brian Wieser, global president of business intelligence at GroupM, WPP’s media investment firm.
Plus, Wieser added, manufacturers tend to consider an investment in the new thing shoppers care about more of a priority than the old thing.
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