BuzzFeed Inc. Unveils Lighthouse 2.0, Its Updated Suite of First-Party Data Tools

After incorporating Complex, the offering now reaches 119 million users

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BuzzFeed Inc. announced this morning that it is going to market with a newly enhanced version of its first-party data solution, called Lighthouse, that now incorporates the scale and data of Complex Media, which it officially acquired in January.

By combining Complex Media with the existing portfolio of BuzzFeed Inc. brands, the publisher now reaches 119 million monthly users, according to Ken Blom, its evp of business strategy and operations.

The combined size and audience overlap of the portfolio allows BuzzFeed Inc.



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