BuzzFeed Touts Lighthouse to Ease Third-Party Data Blackout Woes

Most publishers are still unprepared for the disappearance of information

BuzzFeed Lighthouse helps the publisher collect first-party data.

Publishers and brands alike increasingly share an overarching concern: consumer trust. 

@markstenberg3 Mark Stenberg is Adweek's media reporter.
@ronan_shields Ronan Shields is Adweek's programmatic editor.