These Ads Don’t Tell You What They’re Selling, and Business Is Booming
How Smarty Plants is cleverly sidestepping cannabis ad restrictions while building a brand.
Canned Fruits and Veggies Have a Bad Rap, but the Pandemic Might Be Revamping Their Image
Despite what shoppers think, science shows canned fruits and vegetables can be just as nutritious as fresh.
Grove Collaborative Names New CMO as It Looks to Drive Awareness
Former Amazon marketer Jennie Perry is joining the consumer goods startup as shoppers start thinking differently about health and hygiene.
How Snacks.com Is Showing Frito-Lay What Shoppers Actually Want
Additional revenue is nice, but it's not the point.
Costco’s Free Samples Are Returning, Even Though Samplers May Not
Where does a retail experience fit in post-pandemic commerce?
CVS Expands Its Private Labels With an Eye on Price, Transparency and Sustainability
The pharmacy chain added more than 150 new products to its lineup.
Health-Ade Focuses on ‘a Happy Gut’ in Its Biggest Ad Campaign Ever
The brand is also unveiling new packaging as consumers keep buying kombucha.
Pepsi Claims It Goes Better With Burgers Than Coca-Cola in New Campaign
The brand also reminds everyone it's not available at the nation's most popular fast-food chains.
Sainsbury’s Retires ‘Live Well for Less’ to Focus on Healthy Living Instead
The new Sainsbury's campaign on eating better was created by Wieden + Kennedy London.
The Future of Grocery Shopping in 6 Charts
New figures underscore the rise of delivery, private labels and plant-based everything.
Exclusive: Target Unveils First Brand Campaign Under New CMO
Its new tagline, 'What we value most shouldn't cost more,' aligns with the 'Expect more. Pay less.' slogan.
M&M’s Bets Big on Its New Immersive Space in the Mall of America
The Mars candy brand opened a store, its sixth, in the nation's largest shopping complex.
Kroger’s ‘Cute AI’ Chefbot Has Learned a Lot About How to Inspire Home Cooks
Six months in, it continues to evolve as a cooking coach and 'food waste mitigator.'
TikTok Creators Are Remaking Old Spice’s Most Iconic Ad as P&G Partners With the Platform
Isaiah Mustafa's 2010 ad gets a new life (and new transitions) from UK influencers.
Post Consumer Brands Hires Claudine Patel as CMO
Patel will lead strategy, innovation and brand marketing.