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Ocean Spray’s New Drink Has Some Zip

CPG & Grocery

The agricultural cooperative is pushing into the energy space.

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Essity’s Latest Taboo-Busting Campaign, #PainStories, Puts a Spotlight on Endometriosis

Ad of the Day

Bodyform/Libresse tackles the agonising, yet common, condition in new spot by AMV BBDO and Ketchum.

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Amid IPO Rumors, Chobani Debuts First Multi-Product Campaign

CPG & Grocery

The brand wants everyone to know it makes more than just Greek yogurt.

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Soccer Manager Jürgen Klopp Shows Off His Angry Side in Snickers’ Foosball Ad

Mars-owned brand continues its successful ad series, this time with a cameo from Liverpool FC's manager.

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Pepsi Zero Sugar Declares the End of Compromise in New Campaign

CPG & Grocery

Soda makers seek to meet demand for healthier options.

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After Nearly a Decade Away, Ruffles Returns to TV

CPG & Grocery

New ad features Anthony Davis, T-Pain and King Bach.

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This Truthful Ad About Breastfeeding Will ‘Push the Envelope’ During the Golden Globes

After being banned from the Oscars in 2020, female wellness brand Frida Mom will advertise on TV for the first time in this weekend’s 78th annual Golden Globe awards on [...]

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Catalina Sues Quotient in a Clash of the Coupons

Customer Acquisition

The filing also alleges the defendant lured clients away from Catalina with “misleading communications” to CPG brands which claimed they “would need to transition to Quotient” in order to continue [...]

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Coca-Cola Uses Music, Dance and Color to Capture the Feeling of Opening a Can

Bright, energetic ad by Wieden+Kennedy London features a new track from Tyler, The Creator.

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This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

AdFreak

New global campaign aims to "demystify the complex realities of feeding" for new and prospective parents.

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Looking at When ‘Sessionability’ Crosses the Line in Alcohol Advertising

Beer, Spirits & Cannabis

Brands are slapping the term on everything from hard seltzers to IPAs to cocktails.

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The Power of Community Brands in Texas—During Crisis

It’s time to fall in love with brands that delivered to their communities.

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No Super Bowl Advertiser Did It Like Mountain Dew

The beverage brand took a gamble with its Big Game sweepstakes. Here’s why it paid off.

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Walmart Raises Wages, but Still Falls Short of $15 Hourly Minimum

The retailer has historically preferred a pay structure that rewards long-time employees.

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6 Grocery Trends Brands Should Capitalize On

Make shopping interesting with collaborations and creativity.