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Meta Campaign Continues to Court British SMBs and Their Good Ideas

Created by AnalogFolk, the two 15-second films build on last year's "Deserve to Be Found" project.

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The Future of B-to-B Marketing Is Hiding in Plain Sight

Going forward, the b-to-b buying process will increasingly be dominated by online searches and virtual interactions.

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LinkedIn Company Engagement Report Can Now Be Exported as CSV File

The professional network introduced the report in October 2020.

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B-to-B Marketing Doesn’t Have to Be Boring

The products and services we offer are interesting—it's the presentation that needs work.

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The CFA Institute Plans Global Campaign, Naming MSQ as AOR

The contract will move from Ogilvy and will be run out of the U.S. offices of MSQ.

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LinkedIn Revamps Search Experience in Sales Navigator

Advanced Plus users will see deeper connections with their CRMs.

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LinkedIn Sales Solutions Tops $1B in Revenue for 2021

Over 1 million sellers are using Sales Navigator.

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Here’s What Startups Need to Know Before Pitching Their Businesses to Ad Agencies

Spoiler: Too much jargon is never a good look.

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LinkedIn Shares 2022 Predictions on B-to-B Marketing, Sales Intent

Abhishek Shrivastava sees the use of zero-party data increasing campaigns’ effectiveness.

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LinkedIn Kick-Starts Process of Using First-Party Data for B-to-B Marketing

The professional network is testing Group Identity for B2B to lower reliance on and use of third-party data.

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LinkedIn Revamps Sales Navigator Homepage, Adds Priority Accounts Section

Sellers can now collaborate on Account Maps.

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Electrifying the World: Hitachi’s COP26 Sponsorship Ambitions

As a principal partner of COP26, Hitachi is positioning itself among the companies that aim to make a difference to the climate crisis.

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American Express Helps Small Business Owners With Big Problems in Continuing Campaign

Amex released two new ad spots in its whimsical series "Business Card Chronicles."

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Video Is ‘Alive and Well’ on LinkedIn Despite Stories Sunsetting

In the place of Stories, LinkedIn introduced Creator Mode and video Cover Stories.

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Imaginative FedEx Europe Campaign Aims to Take Businesses to the Next Level

The B-to-B campaign from Redwood BBDO highlights the e-commerce service and digital tools of FedEx while promoting its sustainability targets.