Meta Campaign Continues to Court British SMBs and Their Good Ideas
Created by AnalogFolk, the two 15-second films build on last year's "Deserve to Be Found" project.
The Future of B-to-B Marketing Is Hiding in Plain Sight
Going forward, the b-to-b buying process will increasingly be dominated by online searches and virtual interactions.
LinkedIn Company Engagement Report Can Now Be Exported as CSV File
The professional network introduced the report in October 2020.
B-to-B Marketing Doesn’t Have to Be Boring
The products and services we offer are interesting—it's the presentation that needs work.
The CFA Institute Plans Global Campaign, Naming MSQ as AOR
The contract will move from Ogilvy and will be run out of the U.S. offices of MSQ.
LinkedIn Revamps Search Experience in Sales Navigator
Advanced Plus users will see deeper connections with their CRMs.
LinkedIn Sales Solutions Tops $1B in Revenue for 2021
Over 1 million sellers are using Sales Navigator.
Here’s What Startups Need to Know Before Pitching Their Businesses to Ad Agencies
Spoiler: Too much jargon is never a good look.
LinkedIn Shares 2022 Predictions on B-to-B Marketing, Sales Intent
Abhishek Shrivastava sees the use of zero-party data increasing campaigns’ effectiveness.
LinkedIn Kick-Starts Process of Using First-Party Data for B-to-B Marketing
The professional network is testing Group Identity for B2B to lower reliance on and use of third-party data.
LinkedIn Revamps Sales Navigator Homepage, Adds Priority Accounts Section
Sellers can now collaborate on Account Maps.
Electrifying the World: Hitachi’s COP26 Sponsorship Ambitions
As a principal partner of COP26, Hitachi is positioning itself among the companies that aim to make a difference to the climate crisis.
American Express Helps Small Business Owners With Big Problems in Continuing Campaign
Amex released two new ad spots in its whimsical series "Business Card Chronicles."
Video Is ‘Alive and Well’ on LinkedIn Despite Stories Sunsetting
In the place of Stories, LinkedIn introduced Creator Mode and video Cover Stories.
Imaginative FedEx Europe Campaign Aims to Take Businesses to the Next Level
The B-to-B campaign from Redwood BBDO highlights the e-commerce service and digital tools of FedEx while promoting its sustainability targets.