Created by AnalogFolk, the two 15-second films build on last year's "Deserve to Be Found" project.
Going forward, the b-to-b buying process will increasingly be dominated by online searches and virtual interactions.
The professional network introduced the report in October 2020.
The products and services we offer are interesting—it's the presentation that needs work.
The contract will move from Ogilvy and will be run out of the U.S. offices of MSQ.
Advanced Plus users will see deeper connections with their CRMs.
Over 1 million sellers are using Sales Navigator.
Spoiler: Too much jargon is never a good look.
Abhishek Shrivastava sees the use of zero-party data increasing campaigns’ effectiveness.
The professional network is testing Group Identity for B2B to lower reliance on and use of third-party data.
Sellers can now collaborate on Account Maps.
As a principal partner of COP26, Hitachi is positioning itself among the companies that aim to make a difference to the climate crisis.
Amex released two new ad spots in its whimsical series "Business Card Chronicles."
In the place of Stories, LinkedIn introduced Creator Mode and video Cover Stories.
The B-to-B campaign from Redwood BBDO highlights the e-commerce service and digital tools of FedEx while promoting its sustainability targets.