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This Atmospheric Spot for Maersk Promotes the Brand’s New Logistics Services

It’s not yet Halloween but that hasn’t stopped Danish logistics company Maersk from releasing an unsettling short film to promote its operations.

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LinkedIn Rolls Out Articles for Pages

The professional network also combined LinkedIn Live, Virtual Events to form LinkedIn Live Events.

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The Marketing Practice Continues Growth With Acquisition of KingPin Communications

The deal comes a month after it acquired another b-to-b agency in Omobono.

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Here’s What’s New in the Most Recent Quarterly Update to LinkedIn Sales Navigator

The professional network released features to help sellers fine-tune their outreach efforts.

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DHL Driver Makes Delivery In the Middle of a James Bond Chase Taking Place Around Him

In a new campaign, a DHL driver makes a delivery to James Bond on the streets of Shanghai.

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LinkedIn’s Laser Focus on Buyer-Intent Data Fuels $1 Billion in Quarterly Revenue

Identifying and pursuing prospects is both the most vital and most time-consuming action in business-to-business ad sales—an audience LinkedIn naturally caters to—and buyer-intent data cuts down on the number of [...]

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Zammo.ai Bets Heavy on Facebook for Its B-to-B Campaign

The lines are blurring between business-to-business and business-to-consumer marketing.

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B-to-B and B-to-C Boundaries Are Blurring. Here’s What It Means for Marketers

Brands recognize the need to support both consumers and corporate clients.

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B-to-B Agencies The Marketing Practice and Omobono Combine

B-to-b agency The Marketing Practice (TMP) has acquired Omobono as it begins a plan that will see it integrate specialist B-to-b marketing businesses to operate internationally.

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Walmart Partners With Adobe to Sell Its Retail Technology

‘We’ve built new capabilities to serve the evolving needs of our own customers,’ said John Furner, CEO of Walmart U.S., in a statement.

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How VP, Head of Harry’s Labs Is ‘Eager’ for Dynamic Post-Pandemic Consumer Behavior

Tehmina Haider chats about a "founder-first" mentality and two crucial skills for entrepreneurs.

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British Bank TSB Promotes Free Small-Business Services to Help Owners Strut Their Stuff

The McCann London ad will highlight the bank's 25 months of free banking.

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LinkedIn Sales Navigator Quarterly Update Focuses on Current Relationships

The new Champions List helps users tap people involved in previously successful deals who move to other companies.

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Upwork Rebrand Campaign Shows the Positivity of Embracing New Working Methods

Upwork's rebrand and the campaign to connect talent with company were developed by Alto.

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Mastercard, Waze Team Up to Introduce Cashless Payments for East European Farmers

Mastercard and Waze team up to offer cashless payment system to small Romanian food sellers, with the aim to expand the program in Eastern Europe.