How Marketers Can and Should Measure Social Media ROI
Social media management firm Agorapulse says there’s value in tracking the worth of your online work
When AI Handles the What, Your Team Can Focus on the Why
Think of artificial intelligence and automations first and foremost as enablers of personalization at scale.
CMOs, Here’s How to Lead Your Companies Through Permanent Change
It involves doing what marketers do best: predicting what comes next.
With a Recession Likely, CMOs Must Learn to Think Like CFOs
Recapturing lost market share is always more expensive than maintaining it, so be wary of cuts that will put market share at risk.
A Fresh Look at B-to-B Marketing Through Social-Colored Glasses
Insights from Hootsuite's rebrand for leveling up your visual identity.
DHL Supply’s Marketing Chief Jaclyn Pannell on Telling an Ambitious Logistics Story
The award-winning marketer talks over her outlook on driving brand success
Workday’s Super Bowl Ad Wants Execs to Stop Calling Each Other ‘Rock Stars’
The spot will run during the third quarter Sunday.
Kathryn Hahn Plays an Outlaw CEO in HubSpot Campaign
The Wild West ad was created by 72andSunny New York.
High-Performing B-to-Bs Are Tapping Employees as Frontline Brand Marketers
Understanding advocacy as a marketing function and leveraging it on LinkedIn.
The Forces That Will Reshape B-to-B Marketing in 2023
After three years of disruption, CMOs face a pivotal year for their organizations and careers.
The C-Suite Is Finally Embracing Account-Based Marketing. Now What?
CMOs should focus on these three actions in 2023 to build an effective strategy.
Qualcomm Teams With Michelle Yeoh to Show the Infinite Possibility of AI
Through 'The Edge of Possible,' the b-to-b brand shows us how AI can change our lives.
5 Major Takeaways From This Year’s ANA B-to-B Marketing Virtual Conference
Why marketers need to look at businesses as humans and merge creativity with data.
B-to-B Agency Umault Brightens the Holidays With Christmas Carols That Skewer Cold Outreach Techniques
The agency makes its own ads that stand out in a sometimes bland category.
This Campaign Reinvents the Eiffel Tower to Call for Sustainable Innovation
A campaign calls for sustainable design by reimagining the Eiffel Tower if it were built with green practices