ADWEEK’s B2B Innovation Awards: Honoring Standout People, Brands and Campaigns in the Growing Space
Tech innovators, clever marketing and thought leadership.
B2B Influencer Marketing: It’s Not Rocket Science
82% Of biz decision-makers consider B2B monotonous. But it doesn't have to be.
With More B2B Brands Seeking Out Creativity, Agencies Are Driving Growth With B2B Clients
Some agencies attribute their significant revenue growth to the onslaught of B2B work.
The Future of B2B Growth? Your Brand
New research suggests that a killer product isn't enough anymore for B2B companies.
B2B’s Move Toward Digital Is Here, and Affiliate Fits Right In
B2B affiliate won’t replace an entire digital channel strategy on its own, but it can provide a strong entry, complement or upgrade to expensive and ineffective marketing channels.
Climate Publisher The Cool Down Finds Profitability After Adding Ads
A B2B newsletter and an insights operation are in the works.
Mastercard’s Gen AI Tool for Small Businesses Limits Bias
Built using OpenAI’s GPT4, Mastercard Small Business AI will be accessible to everyone.
American Express Builds B2B Playbook Around Small Business
New financial services hub and other tweaks came from listening to customers.
How Gympass Turned Its B2B Marketing Message Into a Murder Mystery Podcast
The wellness platform and its CMO Ryan Bonnici used a strong foundation of revenue to make the case for Kate Mara, Brett Gelman and fictional mayhem
B2B Agency Bader Rutter Shows the Changing Face of Agriculture
With farming demographics evolving, so is David Jordan's approach for clients like McCain Foods and Zoetis.
Kevin Warren Departs as UPS Restructures Commercial and Marketing Functions
Matt Guffey will become chief commercial and strategy officer from Jan. 1.
WhatsApp Business Brings in Dentsu to Evolve Customer Relationships
A new proprietary platform will enable companies to enhance customer relationships.
Case Study: How Noodles & Company Found the Right Data Recipe for Loyalty
This Adweek case study explains how restaurant chain Noodles & Company built its loyalty strategy to drive incremental growth with its core customers.
Industry Jargon Is the Silent Killer of B2B Marketing
The relentless spread of jargon across B2B organizations is a symptom of a deeper problem.
Scania Ads See Electric Truck Experience First Day at Work
The campaign is the first from agency Åkestam Holst NoA since being appointed in 2022