Business Partnerships Can Be Fate, Suggests Brian Cox in Santander Ad
Actor Brian Cox fronts the U.K. focused campaign to promote international business growth for customers.
Blending B-to-B and B-to-C Marketing Has Been Priceless for Mastercard
CMO Raja Rajamannar said the brand’s unified approach to addressing customers as humans has only brought in more business
Adobe Continues AI Push With Latest Generative Image Tool
Generative Fill will be publicly available later this year.
This Could Be the ‘Golden Age’ of B-to-B Marketing
Business-centric brand marketers are set to focus more on building value rather than just driving sales.
ZoomInfo CMO Bryan Law Guides B-to-C Companies Through B-to-B Basics
Consumer marketing translates remarkably well to business clients.
B-to-B Marketers Find Corporate Gifting Wildly Successful—When Infused With Data
Companies use presents to break through digital distractions, using data to weed out bad swag.
Salesforce’s Chief Data Officer on Diversity, Becoming an Author and Helping Other Adoptees
Wendy Batchelder hired 50% women at Salesforce last year.
Direct Mail Makes Comeback as Brands Bypass Digital Clutter
Qualtrics and Paycor blend boxes and paper with data and personalization to make a statement.
How the CMOs of Strava, Vimeo and GitLab Use AI to Grow Revenue
Privacy, content ownership and cost remain challenges.
B-to-B Firm Mutiny Shows How AI Can Help Resource-Strapped Brands
CEO Jaleh Rezaei used her marketing background and b-to-c strategy to cut costs and earn trust.
Why B-to-B Companies Are Investing More in Brand Marketing
Experts explain three factors propelling the trend.
Southwest Airlines and Grammarly Turn B-to-C Strengths Into B-to-B Success
Brands are getting comfortable in previously unfamiliar territory.
How Park & Battery Made a B-to-B Campaign That Would Make Saul Goodman Proud
The upstart agency channels Better Call Saul to find the fun in business marketing.
How Marketers Can and Should Measure Social Media ROI
Social media management firm Agorapulse says there’s value in tracking the worth of your online work
When AI Handles the What, Your Team Can Focus on the Why
Think of artificial intelligence and automations first and foremost as enablers of personalization at scale.