UK Fintech Bank Hires Fold7 for New Summer Campaign to Attract Small Businesses
Fold7 is designing the TV/VOD campaign to help freelancers and small businesses bank better.
Pinterest Kicks Off ‘Be Their Next’ B-to-B Campaign
It is aimed at advertisers in Australia, Canada, France, Germany, U.K., U.S.
Slack Attacks or a Marketer’s Dream Come True With Slack Connect?
In a remote-first world where human connection is more important than ever, Slack continues to make work communication more connected and more human.
How to Make a B-to-B Event Appealing With Stronger Punchline
Marketers want intrigue, too.
Killer Content Marketing From Top of Funnel to Conversion
Content marketing requires a bit of a balance these days. On the one hand, we are all inundated with content, not all of it terribly useful, so we have to [...]
Is Digital Marketing Something You Can DIY?
This past weekend, the ringing I heard wasn’t in my ears. It was the transmitter for our Invisible Fence beeping away in the basement, telling me that something was wrong [...]
How COVID-19 Is Changing B2B Marketing
The global pandemic continues to affect every area of our lives and our businesses. To discuss what should be top of mind for marketers, Ruth Stevens talked with Roger McDonald, [...]
Must-Attend B2B Marketing Conferences for 2020: COVID-19 Update
The conference and event business has been turned upside down, so my annual post covering the must-attend B2B marketing conferences of 2020 is due for a refresh.
6 Steps to E-commerce Success in B2B Seller Marketplaces
Amazon Business is expected to reach $52 billion in sales by 2023; Alibaba and eBay are also competing actively in the B2B space. But these e-commerce giants are only part [...]
8 B2B Marketing Resources: Blogs, Research, and Thought Leaders
People ask me all the time what they should be reading to keep up on B2B marketing. Naturally, I have my favorite sites, since I need to keep up myself. [...]
The 10 Most Fascinating People in B2B Marketing in 2019
I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. With a tip of the hat to those on my previous lists, it is my pleasure [...]
Where Is B2B Marketing Headed in 2020? 7 Predictions
Forecasting the future is a dangerous but irresistible practice for observers like myself. So let me plunge ahead with seven bets on likely new developments in the world of B2B [...]
15 Must-Attend B2B Marketing Conferences for 2020
The B2B marketing conference scene continues to flourish since I did my last roundup a year ago. I hope I am not jinxing the trend by commenting on how top [...]
5 Big Changes in B2B Buying Behavior
If you’re a B2B marketer — especially a services provider — your environment is about to be upended. Customers are changing, and so are the ways they buy. I’ve been [...]
How Passion Projects and Cause Marketing Can Power Your Marketing
Cause marketing can tie passion and product together and help you connect with your target audience on an emotional level.