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British Bank TSB Promotes Free Small-Business Services to Help Owners Strut Their Stuff

The McCann London ad will highlight the bank's 25 months of free banking.

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LinkedIn Sales Navigator Quarterly Update Focuses on Current Relationships

The new Champions List helps users tap people involved in previously successful deals who move to other companies.

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Upwork Rebrand Campaign Shows the Positivity of Embracing New Working Methods

Upwork's rebrand and the campaign to connect talent with company were developed by Alto.

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Mastercard, Waze Team Up to Introduce Cashless Payments for East European Farmers

Mastercard and Waze team up to offer cashless payment system to small Romanian food sellers, with the aim to expand the program in Eastern Europe.

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UK Fintech Bank Hires Fold7 for New Summer Campaign to Attract Small Businesses

Fold7 is designing the TV/VOD campaign to help freelancers and small businesses bank better.

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Pinterest Kicks Off ‘Be Their Next’ B-to-B Campaign

It is aimed at advertisers in Australia, Canada, France, Germany, U.K., U.S.

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Slack Attacks or a Marketer’s Dream Come True With Slack Connect?

In a remote-first world where human connection is more important than ever, Slack continues to make work communication more connected and more human.

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How to Make a B-to-B Event Appealing With Stronger Punchline

Marketers want intrigue, too.

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Killer Content Marketing From Top of Funnel to Conversion

Content marketing requires a bit of a balance these days. On the one hand, we are all inundated with content, not all of it terribly useful, so we have to [...]

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Is Digital Marketing Something You Can DIY?

This past weekend, the ringing I heard wasn’t in my ears. It was the transmitter for our Invisible Fence beeping away in the basement, telling me that something was wrong [...]

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How COVID-19 Is Changing B2B Marketing

The global pandemic continues to affect every area of our lives and our businesses. To discuss what should be top of mind for marketers, Ruth Stevens talked with Roger McDonald, [...]

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Must-Attend B2B Marketing Conferences for 2020: COVID-19 Update

The conference and event business has been turned upside down, so my annual post covering the must-attend B2B marketing conferences of 2020 is due for a refresh.

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6 Steps to E-commerce Success in B2B Seller Marketplaces

Amazon Business is expected to reach $52 billion in sales by 2023; Alibaba and eBay are also competing actively in the B2B space. But these e-commerce giants are only part [...]

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8 B2B Marketing Resources: Blogs, Research, and Thought Leaders

People ask me all the time what they should be reading to keep up on B2B marketing. Naturally, I have my favorite sites, since I need to keep up myself. [...]

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The 10 Most Fascinating People in B2B Marketing in 2019

I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. With a tip of the hat to those on my previous lists, it is my pleasure [...]