A crisis, whether local and small or far-reaching and affecting millions worldwide, can have a lasting effect on any industry. Sometimes, adapting to crisis in the advertising industry means developing new ideas and strategies to maintain a strong foothold in the minds of consumers amid the news stories that dominate marketing reach. Other times, the crisis is within the advertising industry itself, when PR firms or agencies commit a blunder that threatens to tarnish a brand’s image. Adweek’s Adapting to Crisis category discusses some of the stories that have played a large role in changing the consumer mindset (for better or worse) and how brands have reacted.

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To Celebrate Pubs Reopening, Stella Artois Will Tip UK Bartenders for Every Pint Sold

Cash aims to give hospitality workers a boost after a difficult year.

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Online Advertising Stood Sturdy Amid the Pandemic, IAB Says

A bruising second quarter gave way to a double-digit revenue surge in the latter half of 2020.

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Comedians Hilariously Block Out Bad News in Relatable Australian Ad

The spot for this year's Melbourne International Comedy Festival gives people a break from negativity.

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Zoom and Formula 1 Sign Multiyear Deal as Physical and Virtual Events Begin to Merge

As the 2021 Formula 1 season is set to begin, video communications platform Zoom has agreed to a multiyear partnership to sponsor the racing series, solidifying a move to merge [...]

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What Can We Learn From Cinnamon Toast #ShrimpGate?

Recognize the need for strategic leadership at every consumer touchpoint. Respond to genuine health and safety concerns with empathy.

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Amid a ‘Learning Revolution,’ the UK’s Largest Remote University Taps Agency 23red

Britain’s largest distance-learning institution, The Open University, has hired agency 23red in a bid to attract more students and employment partners. Top line The strategy for the campaign is described [...]

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Tired of Video Chats? This Agency Is Trying to Make Them Better and More Interesting

Throughout an arduous year in quarantine, video conferencing has been an integral part of maintaining some semblance of connection, allowing many to remain in touch with colleagues and loved ones [...]

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Adweek Podcast: A Look Back at a Year of Lockdown

After a whole year of lockdown, we're looking back on all things — personal and professional — that the Covid-19 pandemic has touched, and its impact on the marketing industry.

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Verizon Announces Resources for Female Small Business Owners on International Women’s Day

The carrier also teamed with Morning Consult on a survey of women in the workforce.

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Mick Jagger Narrates Powerful, Hopeful Ode to Live Music for The Royal Albert Hall

Rolling Stones frontman stars in nostalgic, poignant film to mark venue's 150th anniversary.

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If You’re Desperate for a Vacation, You’ll Find This Ad Painfully Relatable

Quirky ad by Publicis Poke shows people daydreaming of the ocean in unlikely settings.

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Why Burger King France Handed Out a Free Bag of Potatoes to Every Customer Who Wanted One

Restaurant chain purchased surplus potatoes from struggling farmers hit by the pandemic.

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Inside Sundance’s Sponsor Strategy for First Virtual Film Festival

Reimagined event tasks partners with developing content that resonates with remote audiences.

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Full-Page Ad Urges Biden to Embrace a Plan Bringing 2 Million Women Back to the Workforce

Girls Who Code rallied women in leadership to demand a 'Marshall Plan for Moms.'

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Sunbasket Moves Beyond Meal Kits as the Pandemic Lifts At-Home Eating

The company is repositioning with new branding, pantry staples and a national ad campaign.