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As the 2021 Formula 1 season is set to begin, video communications platform Zoom has agreed to a multiyear partnership to sponsor the racing series, solidifying a move to merge the sport’s physical and virtual events.
The agreement follows last year’s collaboration during the Virtual Paddock Club experience, which will be repeated as part of the new agreement. This will form a range of virtual hospitality offers during the experience, including live updates and insights from racing legends.
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