Zoom and Formula 1 Sign Multiyear Deal as Physical and Virtual Events Begin to Merge

The agreement follows their Virtual Paddock Club partnership last year

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

As the 2021 Formula 1 season is set to begin, video communications platform Zoom has agreed to a multiyear partnership to sponsor the racing series, solidifying a move to merge the sport’s physical and virtual events.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in