If You're Desperate for a Vacation, You'll Find This Ad Painfully Relatable

Quirky spot for a ferry operator shows how we're daydreaming of the ocean

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LONDON—The travel industry has taken one of the biggest knocks throughout the coronavirus pandemic, with vacations having been more or less off the cards for the past year.

But, in Europe, as vaccinations begin to make the future look more hopeful, travel brands are taking tentative first steps to market their offerings once more.

P&O Ferries, a cruise and ferry operator, has released a quirky, lighthearted and hopeful ad that shows people dreaming of the ocean in the most unlikely, mundane settings.

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