If You’re Desperate for a Vacation, You’ll Find This Ad Painfully Relatable

Quirky spot for a ferry operator shows how we're daydreaming of the ocean

P&O looks ahead to a post-pandemic future with new campaign. P&O / Publicis Poke

LONDON—The travel industry has taken one of the biggest knocks throughout the coronavirus pandemic, with vacations having been more or less off the cards for the past year.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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