Why Burger King France Handed Out a Free Bag of Potatoes to Every Customer Who Wanted One

The chain bought surplus crops from struggling farmers hit by the pandemic

Burger King bought 200 extra tons of potatoes from French farmers, and is giving them away. Burger King / Buzzman

The pandemic has fundamentally changed our consumption habits and, with many restaurants closed for dining in, suppliers around the world are feeling the pinch as their usual customer base shrinks.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.