Burger King Rolls Out a Refreshingly Familiar New Look

The rebrand aims to showcase the brand’s focus on transparency and sustainability

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If you haven’t seen a Moldy Whopper, you may not be aware of Burger King’s focus on food quality. And although that sentence sounds a bit contradictory, the campaign—which collected numerous awards and more than 8 billion organic impressions—successfully drove awareness for the brand’s movement towards food transparency and sustainability.

To further that pledge, on Wednesday, Burger King rolled out a fresh brand identity with roots to its past. The identity is complete with a new logo, colors and font that will show up throughout packaging, merchandise, uniforms and restaurant décor.

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