Burger King Rolls Out a Refreshingly Familiar New Look

The rebrand aims to showcase the brand’s focus on transparency and sustainability

If you haven’t seen a Moldy Whopper, you may not be aware of Burger King’s focus on food quality. And although that sentence sounds a bit contradictory, the campaign—which collected numerous awards and more than 8 billion organic impressions—successfully drove awareness for the brand’s movement towards food transparency and sustainability.

@heidefaith heide.palermo@adweek.com Heide is the senior director of brand community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.
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