Burger King Rolls Out a Refreshingly Familiar New Look

The rebrand aims to showcase the brand’s focus on transparency and sustainability

If you haven’t seen a Moldy Whopper, you may not be aware of Burger King’s focus on food quality. And although that sentence sounds a bit contradictory, the campaign—which collected numerous awards and more than 8 billion organic impressions—successfully drove awareness for the brand’s movement towards food transparency and sustainability.

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@heidepalermo heide.palermo@adweek.com Heide is the vp, head of community at Adweek and Editor of the Inside the Brand.
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