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How Daniel Dae Kim Became America’s Conscience

Adweek's 2021 Beacon Award honoree is standing up for Asian Americans in Hollywood and in their neighborhoods.

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A Restaurant Kicks Off a Rebrand by Inserting Itself in Drake and Kanye’s Billboard Beef

The restaurateur erected a billboard directly across from Drake's that lampoons the performer's latest album cover.

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Reckitt Drug Nurofen Composed a Unique Music Track to Help People Tune Out Pain

The song was scientifically designed to help reduce aches and pains in listeners.

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This Agency’s Anti-Vaccine Message Is a Public Health Plea in Disguise

BooneOakley posed as a fake funeral home to draw attention to Covid-19 death rates.

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Adweek’s New Original Podcast — Metaverse Marketing

Metaverse Marketing explores the role of marketing in Web 3.0 and hopes to help listeners make sense of the metaverse beyond the hype.

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Would You Pay $715 for A&W Apparel? The Chain’s New Swag Takes Brand Merch to a New Level

Varsity jackets and Thorogood boots come at designer prices as the brand seeks to own 'cheddar weather.'

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Unidentified Fast Food Mascots Sue Alpha Foods for Turning Them Into Vegans in New Ad

New work from Mischief @ No Fixed Address highlights the plant-based brand's convincing meat-like essence.

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Reddit Marks Anniversary of Opening UK Office With Brand Marketing Campaign

“Maybe Together We’ll” is aimed at raising awareness of the platform’s communities.

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Meow Wolf and Wieden+Kennedy Created the First ‘Transdimensional Travel Ad’

With music by Bret McKenzie, the surreal spot promotes the Convergence Station exhibit in Denver.

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Daniel Craig Pours a Heineken … and That’s the Ad

With his final movie as James Bond set for release following multiple delays over the last two years, Daniel Craig alludes to the protracted release in a spot for Heineken.

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Why JLo’s Star Won’t Stop Rising

The global icon, and Adweek's 2021 Brand Visionary, has been building her personal brand since long before it was fashionable.

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Adweek’s 2021 Constellation Awards Winners Epitomize the Power of Creative Collaboration

Our honorees demonstrate how top-notch teamwork often results in impactful marketing.

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These Wild Ads Turn Cryptocurrency Price Fluctuations Into Music

Agency Hoy Buenos Aires helps a banking platform turn cryptocurrency data into music for its radio campaign.

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Snyder’s Wants You to Say Cheers to Oktoberfest With Pretzel-Flavored Beer

With assistance from Captain Lawrence Brewing, fans can celebrate the German holiday with a limited-edition beverage.

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Queer Eye’s Fab 5 Get a Precious Lego Makeover

The Netflix hit's loft headquarters gets the ultimate Lego treatment.