PlayStation Brilliantly Replaced London Underground Signs With Its Controller Icons
Tie-up sees city's famous tube network given a branded makeover.
Calm, Purple and… Pizza Hut? Why a Weighted Pizza Blanket Is Gravity’s Next Move
Pizza Hut's AOR, GSD&M ,approached Gravity Blanket with the idea in August. Gravity Products CEO Mike Grillo responded that he was “super interested” for several reasons.
Pepsi Created an Apple Pie-Flavored Soda for Those of Us Who Suck at Baking
The brand's giving away free product in exchange for photos of cooking fails.
Adweek’s Most Powerful Women in Sports: 31 MVPs Showing Brands and Fans the Way to Win
These power players displayed greatness and grace, leading the way in a year filled with uncertainty.
This Instagram Account Recruiting for a Moon Mission Is Actually a Showtime Stunt
Network promotes comedy series Moonbase 8 with an in-world, interactive social campaign.
Rick and Morty’s Pickle Rick Now Has Its Own Pickle-Flavored Miracle Seltzer
The limited edition product will debut at the Adult Swim Festival on National Pickle Day.
Wendy’s Invites Consumers to Escape a Spooky Halloween Drive-Thru
Brand launches three-day contactless stunt in Los Angeles.
Mochi Ice Cream Takes a Cue From Frankenstein With Halloween Mashup Flavors
My/Mo Mochi's seasonal promo will also net some lucky fans free ice cream.
Play-Doh for Adults May Be the Most 2020 Product Innovation Yet
If you've ever wished it smelled like barbecue, you're in luck.
GMC Creates the World’s Biggest Tweet to Promote Its 2021 GMC Yukon
270 football fields could fit inside the design.
Morton Revamps Its Packaging so Shoppers Will Know the Brand Sells More Than Just Table Salt
After two years of work, Morton has finally taken the wraps off of its latest trade dress.
The 2020 Hot List: Honoring the Year’s Best in TV, Publishing, Digital and Brands
Adweek's 2020 Hot List recognizes the people, platforms, creators and companies that stood out in an unprecedented year.
How Adweek Media Visionary Reese Witherspoon Turned Hollywood on Its Head
Reese Witherspoon, Adweek's Media Visionary, became a producer to make the female-centric stories Hollywood had long ignored.
This Virtual Toy Museum Celebrates 90 Years of Fisher-Price
Mattel-owned brand's Instagram experience also has a digital gift shop.
Fighting Back Against Amazon, Indie Bookstores Wage a Cardboard-Wrapped Protest
Mom-and-pop bookstores around the country are taking on Amazon in a sharp-elbowed stunt that uses lookalikes of the retail behemoth’s ubiquitous cardboard boxes as a trolling medium. The program, called [...]