This is a Profile

PlayStation Brilliantly Replaced London Underground Signs With Its Controller Icons

Tie-up sees city's famous tube network given a branded makeover.

This is a Profile

Calm, Purple and… Pizza Hut? Why a Weighted Pizza Blanket Is Gravity’s Next Move

Pizza Hut's AOR, GSD&M ,approached Gravity Blanket with the idea in August. Gravity Products CEO Mike Grillo responded that he was “super interested” for several reasons.

This is a Profile

Pepsi Created an Apple Pie-Flavored Soda for Those of Us Who Suck at Baking

The brand's giving away free product in exchange for photos of cooking fails.

This is a Profile

Adweek’s Most Powerful Women in Sports: 31 MVPs Showing Brands and Fans the Way to Win

These power players displayed greatness and grace, leading the way in a year filled with uncertainty.

This is a Profile

This Instagram Account Recruiting for a Moon Mission Is Actually a Showtime Stunt

Streaming & OTT

Network promotes comedy series Moonbase 8 with an in-world, interactive social campaign.

This is a Profile

Rick and Morty’s Pickle Rick Now Has Its Own Pickle-Flavored Miracle Seltzer

The limited edition product will debut at the Adult Swim Festival on National Pickle Day.

This is a Profile

Wendy’s Invites Consumers to Escape a Spooky Halloween Drive-Thru

Brand launches three-day contactless stunt in Los Angeles.

This is a Profile

Mochi Ice Cream Takes a Cue From Frankenstein With Halloween Mashup Flavors

My/Mo Mochi's seasonal promo will also net some lucky fans free ice cream.

This is a Profile

Play-Doh for Adults May Be the Most 2020 Product Innovation Yet

If you've ever wished it smelled like barbecue, you're in luck.

This is a Profile

GMC Creates the World’s Biggest Tweet to Promote Its 2021 GMC Yukon

270 football fields could fit inside the design.

This is a Profile

Morton Revamps Its Packaging so Shoppers Will Know the Brand Sells More Than Just Table Salt

After two years of work, Morton has finally taken the wraps off of its latest trade dress.

This is a Profile

The 2020 Hot List: Honoring the Year’s Best in TV, Publishing, Digital and Brands

Adweek's 2020 Hot List recognizes the people, platforms, creators and companies that stood out in an unprecedented year.

This is a Profile

How Adweek Media Visionary Reese Witherspoon Turned Hollywood on Its Head

Reese Witherspoon, Adweek's Media Visionary, became a producer to make the female-centric stories Hollywood had long ignored.

This is a Profile

This Virtual Toy Museum Celebrates 90 Years of Fisher-Price

Mattel-owned brand's Instagram experience also has a digital gift shop.

This is a Profile

Fighting Back Against Amazon, Indie Bookstores Wage a Cardboard-Wrapped Protest

Mom-and-pop bookstores around the country are taking on Amazon in a sharp-elbowed stunt that uses lookalikes of the retail behemoth’s ubiquitous cardboard boxes as a trolling medium. The program, called [...]