For Earth Day, New Belgium Brewing Created a Beer With Post-Climate Apocalypse Ingredients
The Colorado-based beer maker created a new ale inspired by what climate change could do to beer ingredients like water and hops.
10 Ways Non-Cannabis Brands Are Celebrating 4/20, a High Holiday Quickly Going Mainstream
From Adidas to BarkBox, savvy marketers are blazing a trail.
White Castle Celebrates 100 Years With Designer Uniforms—and Fans Can Get In on the Action
A similar collection from Popeyes quickly sold out last year.
Reese’s Partners With HipDot for First-Ever Makeup Collaboration
The legacy chocolatier is offering a limited-edition set.
Panera Is Giving Away Bread Bowl Bikes, Though They Aren’t Actually Made of Carbs
Inspired by the chain's signature soup container, the two-wheeler is part of an Earth Day promotion.
These Clever Finnish Billboards Are Written in Gibberish for One Important Reason
A new illiteracy PSA has TBWA\Helsinki enlisting brands and influencers to run ads in a made up language
In Australia, Converse Had an Artist Create Indigenous Art With a Sustainable Twist
The public art campaign in Melbourne is a "celebration of Aboriginal matriarchs."
To Smash Harmful Pregnancy Terminology, Parenting App Writes New Glossary
British app Peanut challenges terms like "geriatric mother" and "inhospitable womb."
Adweek’s Media All-Stars: 19 Agency Standouts Who Gracefully Guided Clients Through Crisis
This year's honorees helped reimagine business, strategy and consumer relationships.
Miracle-Gro Has Created Cute, Kitschy Outfits for Your Houseplants
Brand giveaway takes plant parenting to a new level.
Match’s Satan Returns to Wreak Havoc on Big Wireless Customers in New Mint Mobile Ad
Ryan Reynolds' Maximum Effort created the spot for budget cell carrier Mint Mobile.
How Warner Bros. Built a Fake Brand That Lives Beyond the Cartoon World
The story behind Acme, the best-known brand that never existed.
Adweek’s Sustainability Stars: 17 Brand Leaders on a Mission to Help Our Planet
These executives tie doing good with business results and are pushing ahead in DEI, clean water, sustainable packaging, women’s rights and more.
Cannabis Brands Join the Mainstream in First-Time April Fools’ Day Pranks
The well-known artificial sweetener Sweet’N Low gave itself a weed-inspired makeover to become Sweet’N High, keeping its instantly recognizable logo design and dainty pink packs.
Screw Those IRS Checks: Trojan Promises to ‘Stimulate Your Package’
A softening of condom sales calls for some heavy action.