TCM Campaign Puts a Modern Spin on Classics Like The Wizard of Oz
When Harry Met Sally also featured in lip-sync spots.
Adweek’s 2022 Outlook for Media, Marketing and Tech
Our editors boldly predict where an industry facing another year of uncertainty is headed.
These NFTs Are ‘2021’s Worst Holiday Gift.’ Here’s Why You Should Buy Them Anyway
VisitLEX and agency Cornett created 'Non-Fungible Thoroughbreds' as a cheeky holiday gift and a fundraiser for a horse charity.
Marketing Morsels: Lay’s Vodka, Solving the Cream Cheese Shortage and More
A sampling of this week's brand stunts.
Australian Playstation Fans Have the Chance to Taste Iconic Dishes From Video Games
Agency Amplify partnered with three restaurants and Deliveroo to create and distribute meals featured in major franchises.
Ryan Reynolds on How His Peloton Ad Collaboration Came Together in 48 Hours
After Sex and the City's Mr. Big had his high-profile moment, the cycling brand brought in Maximum Effort.
Wieden+Kennedy President Colleen DeCourcy Will Retire From Advertising
The industry icon plans to continue with creative pursuits but will not run another agency.
How Adweek Media Visionary Shonda Rhimes Rewrote the Rules of TV
After declaring she would change the world through television, the creator has done just that, on both linear and streaming.
Ryan Reynolds Just Made an Official Peloton Ad About Its Big ‘And Just Like That’ Moment
Chris Noth stars in Maximum Effort's spot referencing his character's run-in with the brand.
Here’s Why Advent Calendars Are a Marketing Godsend for Brands This Holiday Season
Inside the trend that's been a marketing godsend during the holiday season.
These Custom Sailor Jerry Holiday Sweaters Showcase Tattoos
The brand is named after a tattoo artist in Hawaii.
Mischief @ No Fixed Address Is Adweek’s 2021 Breakthrough Agency of the Year
The indie shop creates 'a safe space for dangerous ideas.'
Publicis Italy Is Adweek’s 2021 International Agency of the Year
The shop became a standout in the Publicis Groupe stable by creating culturally relevant work during a global crisis.
The Martin Agency Is Adweek’s 2021 US Agency of the Year
The shop wins—again—thanks to stellar work and jaw-dropping creative.
TBWA Is Adweek’s 2021 Global Agency of the Year
The collective remained disruptive amid chaos but cleaved to its method and continues to grow.