How Daniel Dae Kim Became America’s Conscience
Adweek's 2021 Beacon Award honoree is standing up for Asian Americans in Hollywood and in their neighborhoods.
A Restaurant Kicks Off a Rebrand by Inserting Itself in Drake and Kanye’s Billboard Beef
The restaurateur erected a billboard directly across from Drake's that lampoons the performer's latest album cover.
Reckitt Drug Nurofen Composed a Unique Music Track to Help People Tune Out Pain
The song was scientifically designed to help reduce aches and pains in listeners.
This Agency’s Anti-Vaccine Message Is a Public Health Plea in Disguise
BooneOakley posed as a fake funeral home to draw attention to Covid-19 death rates.
Adweek’s New Original Podcast — Metaverse Marketing
Metaverse Marketing explores the role of marketing in Web 3.0 and hopes to help listeners make sense of the metaverse beyond the hype.
Would You Pay $715 for A&W Apparel? The Chain’s New Swag Takes Brand Merch to a New Level
Varsity jackets and Thorogood boots come at designer prices as the brand seeks to own 'cheddar weather.'
Unidentified Fast Food Mascots Sue Alpha Foods for Turning Them Into Vegans in New Ad
New work from Mischief @ No Fixed Address highlights the plant-based brand's convincing meat-like essence.
Reddit Marks Anniversary of Opening UK Office With Brand Marketing Campaign
“Maybe Together We’ll” is aimed at raising awareness of the platform’s communities.
Meow Wolf and Wieden+Kennedy Created the First ‘Transdimensional Travel Ad’
With music by Bret McKenzie, the surreal spot promotes the Convergence Station exhibit in Denver.
Daniel Craig Pours a Heineken … and That’s the Ad
With his final movie as James Bond set for release following multiple delays over the last two years, Daniel Craig alludes to the protracted release in a spot for Heineken.
Why JLo’s Star Won’t Stop Rising
The global icon, and Adweek's 2021 Brand Visionary, has been building her personal brand since long before it was fashionable.
Adweek’s 2021 Constellation Awards Winners Epitomize the Power of Creative Collaboration
Our honorees demonstrate how top-notch teamwork often results in impactful marketing.
These Wild Ads Turn Cryptocurrency Price Fluctuations Into Music
Agency Hoy Buenos Aires helps a banking platform turn cryptocurrency data into music for its radio campaign.
Snyder’s Wants You to Say Cheers to Oktoberfest With Pretzel-Flavored Beer
With assistance from Captain Lawrence Brewing, fans can celebrate the German holiday with a limited-edition beverage.
Queer Eye’s Fab 5 Get a Precious Lego Makeover
The Netflix hit's loft headquarters gets the ultimate Lego treatment.