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For Earth Day, New Belgium Brewing Created a Beer With Post-Climate Apocalypse Ingredients

The Colorado-based beer maker created a new ale inspired by what climate change could do to beer ingredients like water and hops.

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10 Ways Non-Cannabis Brands Are Celebrating 4/20, a High Holiday Quickly Going Mainstream

From Adidas to BarkBox, savvy marketers are blazing a trail.

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Reese’s Partners With HipDot for First-Ever Makeup Collaboration

The legacy chocolatier is offering a limited-edition set.

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Panera Is Giving Away Bread Bowl Bikes, Though They Aren’t Actually Made of Carbs

Sustainability

Inspired by the chain's signature soup container, the two-wheeler is part of an Earth Day promotion.

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These Clever Finnish Billboards Are Written in Gibberish for One Important Reason

A new illiteracy PSA has TBWA\Helsinki enlisting brands and influencers to run ads in a made up language

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In Australia, Converse Had an Artist Create Indigenous Art With a Sustainable Twist

The public art campaign in Melbourne is a "celebration of Aboriginal matriarchs."

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To Smash Harmful Pregnancy Terminology, Parenting App Writes New Glossary

British app Peanut challenges terms like "geriatric mother" and "inhospitable womb."

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Adweek’s Media All-Stars: 19 Agency Standouts Who Gracefully Guided Clients Through Crisis

Media All-Stars

This year's honorees helped reimagine business, strategy and consumer relationships.

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Miracle-Gro Has Created Cute, Kitschy Outfits for Your Houseplants

Brand giveaway takes plant parenting to a new level.

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Match’s Satan Returns to Wreak Havoc on Big Wireless Customers in New Mint Mobile Ad

Ryan Reynolds' Maximum Effort created the spot for budget cell carrier Mint Mobile.

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How Warner Bros. Built a Fake Brand That Lives Beyond the Cartoon World

The story behind Acme, the best-known brand that never existed.

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Adweek’s Sustainability Stars: 17 Brand Leaders on a Mission to Help Our Planet

Sustainability

These executives tie doing good with business results and are pushing ahead in DEI, clean water, sustainable packaging, women’s rights and more.

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Cannabis Brands Join the Mainstream in First-Time April Fools’ Day Pranks

The well-known artificial sweetener Sweet’N Low gave itself a weed-inspired makeover to become Sweet’N High, keeping its instantly recognizable logo design and dainty pink packs.

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Screw Those IRS Checks: Trojan Promises to ‘Stimulate Your Package’

A softening of condom sales calls for some heavy action.