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Ryan Reynolds on ‘Diet Storytelling,’ Shoestring Marketing and Engagement Over Broadcasting

Adweek interviews the actor-producer-entrepreneur, our 2020 Brand Visionary.

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Jockstrap-Scented Candles Are Here to Fill the Locker Room Void This NFL Season

Sports Marketing

Three stadium-themed scents by Babe Wine and Ryan Porter bring the stadium experience home.

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Pizza Hut’s 680-Day Calendar Provides Order Inspiration Long After 2020 Is Over

It highlights every possible combination from the new Tastemaker deal.

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Quirky Dr. Bronner’s Throws Its Brand (and Money) Behind Legalizing Psychedelic Drugs

Dr. Bronner's call to action for its latest cause: pushing for the FDA to legalize psychedelic drugs for the treatment of PTSD, depression, anxiety and other mental illnesses.

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Adweek Interviews the 3 Women Who Founded Black Lives Matter—and Started a Global Movement

Patrisse Cullors, Alicia Garza and Opal Tometi take us back to the beginning, and reflect on the work ahead.

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DTC Luggage Brand Away Is Marketing New Pet Carriers Directly to Furry Travelers

It's employing 4-legged influencers, scented posters and animal-centric messaging to promote the new product.

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TikTok’s First Shoppable Livestream to Feature Gear Addressing Trump’s Ire

The platform teamed up with video shopping company Ntwrk and artist Joshua Vides.

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Popeyes Is Starting the 2021 New Year’s Countdown in Times Square, 135 Days Early

To say good riddance to the year Popeyes has also launched a Times Square Ball Drop (four months early) that will run from today through the end of August.

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A Knife Brand Brilliantly Used Rust to Create an Outdoor Ad Highlighting Its Durability

The corrosion of the outdoor ad is made to contrast with the product in the center.

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Baileys Is Recognizing Female Authors Who Used Male Pseudonyms With a 25-Book Collection

More than 2 dozen female authors who used pseudonyms will finally be recognized thanks to a partnership between the liqueur brand and The Women's Prize for Fiction.

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Barbie’s Diverse, All-Female 2020 Campaign Team Champions Girls’ Leadership

The four-doll set was created in partnership with She Should Run to inspire girls to effect change.

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Charli and Dixie D’Amelio on Being TikTok Titans and Building a Brand Beyond Social Media

An interview with our 2020 Young Influentials cover stars.

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Meet Adweek’s 2020 Young Influentials Who Are Shaping Media, Marketing and Tech

From teen TikTok stars Charli and Dixie D'Amelo to the vp who scored big for Hulu, these young influentials are changing everything from what we binge to how we talk about race.

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Peroni Creates Beer-Flavored Gelato for Beer Day (and It’s Free!)

The Molson Coors-owned brand partnered with Il Laboratorio del Gelato on the frozen creation.

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An Illustrator Turned These 1-Star Reviews of National Parks Into Works of Art

Subpar Parks twists snarky critiques into unintentional praise for the great outdoors.