Instagram marketing has moved far past merely using hashtags, emojis, gifs, and memes as marketing tools. Instagram marketing has evolved into a tool that any brand shouldn’t overlook -- and Adweek is here to keep you in the know. This page features Instagram’s latest trends, including updates and new features on the platform that impact advertisers, breakout campaigns, news on influencers, and celebrity Instagram ad campaigns. We talk about the latest Instagram marketing strategies, how brands are building their following, and how to keep your content relevant.
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TCM Campaign Puts a Modern Spin on Classics Like The Wizard of Oz

When Harry Met Sally also featured in lip-sync spots.

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Adweek’s 2022 Outlook for Media, Marketing and Tech

Our editors boldly predict where an industry facing another year of uncertainty is headed.

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These NFTs Are ‘2021’s Worst Holiday Gift.’ Here’s Why You Should Buy Them Anyway

VisitLEX and agency Cornett created 'Non-Fungible Thoroughbreds' as a cheeky holiday gift and a fundraiser for a horse charity.

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Australian Playstation Fans Have the Chance to Taste Iconic Dishes From Video Games

Agency Amplify partnered with three restaurants and Deliveroo to create and distribute meals featured in major franchises.

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Ryan Reynolds on How His Peloton Ad Collaboration Came Together in 48 Hours

After Sex and the City's Mr. Big had his high-profile moment, the cycling brand brought in Maximum Effort.

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Wieden+Kennedy President Colleen DeCourcy Will Retire From Advertising

The industry icon plans to continue with creative pursuits but will not run another agency.

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How Adweek Media Visionary Shonda Rhimes Rewrote the Rules of TV

After declaring she would change the world through television, the creator has done just that, on both linear and streaming.

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Ryan Reynolds Just Made an Official Peloton Ad About Its Big ‘And Just Like That’ Moment

Chris Noth stars in Maximum Effort's spot referencing his character's run-in with the brand.

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Here’s Why Advent Calendars Are a Marketing Godsend for Brands This Holiday Season

Inside the trend that's been a marketing godsend during the holiday season.

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These Custom Sailor Jerry Holiday Sweaters Showcase Tattoos

The brand is named after a tattoo artist in Hawaii.

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Mischief @ No Fixed Address Is Adweek’s 2021 Breakthrough Agency of the Year

The indie shop creates 'a safe space for dangerous ideas.'

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Publicis Italy Is Adweek’s 2021 International Agency of the Year

The shop became a standout in the Publicis Groupe stable by creating culturally relevant work during a global crisis.

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The Martin Agency Is Adweek’s 2021 US Agency of the Year

The shop wins—again—thanks to stellar work and jaw-dropping creative.

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TBWA Is Adweek’s 2021 Global Agency of the Year

The collective remained disruptive amid chaos but cleaved to its method and continues to grow.

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