Burger King Encourages Fans in Europe to Support Its Competitors as Lockdowns Resume

Campaign from Buzzman strikes starkly different tone from U.S. ads about other chains' closed locations

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Nothing defines the “it’s complicated” relationship status these days quite like Burger King’s feelings toward McDonald’s.

Most days, BK is targeting the Golden Arches with mockery and flat-out trolling, most famously via The Whopper Detour, which encouraged fans to go to a McD’s location and check in on the Burger King app for a free Whopper—then leave.

But Burger king has been known to show some love, such as its proposal to create a McWhopper for Peace Day in 2015, or, more directly, when it created an ad in Finland showing the



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