Burger King Encourages Fans in Europe to Support Its Competitors as Lockdowns Resume

Campaign from Buzzman strikes starkly different tone from U.S. ads about other chains' closed locations

Burger King France created an appeal to support restaurants during quaratine. Buzzman France

Nothing defines the “it’s complicated” relationship status these days quite like Burger King’s feelings toward McDonald’s.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."