Tired of Video Chats? This Agency Is Trying to Make Them Better and More Interesting

Indie shop THAT created virtual foregrounds and a smoother way to watch clips together

New York-based THAT agency created free tools for video calling, including a 'virtual foreground.' THAT

Throughout an arduous year in quarantine, video conferencing has been an integral part of maintaining some semblance of connection, allowing many to remain in touch with colleagues and loved ones while keeping a safe distance.

@ShannonL_Miller Shannon Miller is Adweek's Senior Editor of Creativity & Representation.