Snap Inc. Loses Top Ad Product Manager Ahead of Its IPO

As Snap Inc. gears up to go public in the coming weeks, Sriram Krishnan—one of the company's top advertising execs—is leaving the company.

YouTube Kills 30-Second Unskippable Mobile Ads for Shorter and More Interactive Formats

Longer isn’t necessarily better when it comes to mobile video.

L’Oréal Is Letting Snapchat Users Apply Colorful Lipstick to Their Selfies for Valentine’s Day

The campaign is the third time the brand has created a sponsored lens in the 15 months Snapchat has been pitching them to advertisers.

What’s the Value of a Vine Camera Loop to Marketers?

Experts weigh in on Vine Camera's future value for marketers.

Trump Finally Lashes Out at ‘Terrible’ Nordstrom for Dropping Daughter Ivanka’s Products

It’s unclear if the initial tweet was posted by Trump himself, but it was later retweeted from the official @POTUS account.

Most Snapchat Discover Ads Are Either Interactive or Direct Response

As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, ma