There was a time when mobile marketing was just a minor consideration. Now, many brand campaigns center wholly around mobile devices, as it is an instrumental component and a vital necessity if a brand wishes to stay competitive. Much of the world now has its eyes fixated on mobile devices, which may explain why mobile ad spend has risen exponentially. Put simply, to reach more customers, you must adapt your marketing campaigns to include mobile. The writers at Adweek discuss much of the mobile marketing movement in their Mobile category. The collection of content in Adweek's Mobile category showcases how many brands are taking charge of their mobile marketing campaigns in various innovative and highly effective ways.

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Microsoft’s Activision Blizzard Deal Will Be a New Lure for Brands

The merger is the biggest in video gaming history and will bring together some of the biggest names in the sector.

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YouTube’s Latest Ding Raises Questions Over Its Compliance With Apple’s Privacy Policies

The Adalytics' report found identifiers followed people from YouTube's iOS app to an advertiser's website without asking consent.

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Loyalty Programs Could Be the Golden Ticket for Brands in a Down Economy

Marketers reappraise role of rewards programs as consumers tighten their belts.

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Bumble Shows Black Women Love in Affectionate Campaign

Created by agency Worthi, #LoveLettersToBlackWomen ensures marginalized users feel the love.

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A Marketer’s Guide to 5G and XR in 2023

5G-enabled immersive environments allow marketers to attract consumers in ways that are largely impossible under the 4G standard.

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Tinder ‘Swipes Right’ on Inclusive Global Campaign to Court Gen Z Daters 

The colorful 360-campaign created by Mischief @ No Fixed Address thinks beyond the 'hookup.'

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Ridley Scott Returns to Commercials With a Visually Stunning Film Shot on a Samsung Phone

Director Ridley Scott returns to the world of commercials with a short film shot entirely on a Samsung phone.

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Before Performance Max, There Was Google’s App Campaigns, Muddying Transparency

As the ad giant roles out its Performance Max tool for the web, advertisers spot a controversial playbook.

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Ludacris Stands Up for Google and Samsung Galaxy’s 3D OOH Stunt 

The artist continues an ongoing relationship with the brand ahead of his song's 20th anniversary.

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FanDuel Casino Encourages You to Take the Win However You Can Get It

The first campaign with AOR Mischief @ No Fixed Address celebrates the little things.

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Uber Wants to Be Your ‘Getaway’ Car for the Holiday Season

A couple escapes their overbearing family in cinematic ad.

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As Privacy Sandbox Comes to Mobile, Queries on Privacy and Effectiveness Remain

The mobile ecosystem is ready for an alternative to Apple’s privacy regime, but there are questions.

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Apple Is Charging In-App Fees for Boosted Posts

The company announced a new realm where platforms are subject to its 30% revenue cut for in-app purchases, one that is awfully close to advertising.

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Bumble Recreates Ted Lasso’s Bantr Dating App

The branded chat experience will run weekly through the end of 2022.

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These Bolivian Skaters Linked With Samsung to Change the Culture’s Perception of Women

In an effort to create change around the way women are viewed in their culture, nine Bolivian women in their 20s, known as ImillaSkate, challenge their community and culture to [...]