Black Gen Z Consumers Are Dissatisfied With Today’s Media Portrayal
Collage Group highlights what matters most to this influential consumer segment.
Fast Fashion Is Thwarting the Resale Industry’s Dream of Circularity
The complex logistics of online resale presents both sustainability and profitability challenges for major players in the category. As ThredUP and The RealReal look to break even in 2024 by [...]
Buying Retail Media Off-Site Could Worsen Transparency Issues for Brands
Off-site retail media is growing, but it restricts buyer control.
The Out-of-Home Advertising Recovery Has Not Been Equal
OOH has surpassed pre-pandemic highs, recovering from a 30% dip.
With More B2B Brands Seeking Out Creativity, Agencies Are Driving Growth With B2B Clients
Some agencies attribute their significant revenue growth to the onslaught of B2B work.
Shannon Washington on the Process of Becoming a Leader
Lessons on her way to the top, from the first Black female chief creative of a holding company agency.
Mastercard’s Kaitlynn Hong Learned Work-Life Balance at Home
The Web3 marketing specialist makes time for her passion as a makeup artist.
Super Bowl Ads Are Still Worth It, but You Need a Game Plan
Winning Super Bowl creative and campaigns need just as much strategy as the Big Game.
The Biggest Super Bowl Commercial for Music? The Halftime Show
Like others before him, Usher's Super Bowl 58 performance for Apple Music will lead to a streaming boost.
Infographic: Making a Memorable Super Bowl Ad
Ensuring your Super Bowl commercial makes an impact isn't just about casting a celebrity.
Popeyes Isn’t Your Typical Fast-Food Chain
How a spicy Louisiana chicken chain got the whole country crowing.
Super Bowl 58 Business Influence Reaches Far Beyond Game Day
A huge Big Game audience boosts multiple industries and keeps companies like FanDuel and Squarespace coming back with Super Bowl commercials.
The Third-Party Candidate: How Cookie Deprecation Will Shape Political Advertising in 2024
Cookie deprecation will impact political ad spend this year, benefiting publishers with premium video inventory, while more spend flows to CTV.
Brands Swap Viral Tweets for TikTok and Instagram This Super Bowl
While real-time conversations will happen on X, brands build strategy for before and after Super Bowl .
GS&P’s Margaret Johnson Shares Her Secrets on Developing a Winning Super Bowl Ad
The chief creative officer shares her process and advice for Big Game commercial success.