Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The modern Super Bowl is less a football event and more of an industry centered around the game’s sizable audience.
Last year’s Super Bowl 57 on Fox drew a broadcast audience of 112.17 million, making it the most-watched installment on linear television in roughly a decade. A strong streaming strategy pushed total viewership over 115 million, however, giving it the largest Super Bowl audience of all time. That allowed Fox to sell 30-second Super Bowl spots from the high $6 million to more than $7 million range, earning $600 million in total revenue.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in