Mastercard’s Kaitlynn Hong Learned Work-Life Balance at Home
The Web3 marketing specialist makes time for her passion as a makeup artist.
Super Bowl Ads Are Still Worth It, but You Need a Game Plan
Winning Super Bowl creative and campaigns need just as much strategy as the Big Game.
The Biggest Super Bowl Commercial for Music? The Halftime Show
Like others before him, Usher's Super Bowl 58 performance for Apple Music will lead to a streaming boost.
Inside the Audacious Attempt to DoorDash the Entire Super Bowl
Adweek reveals how DoorDash will attempt to deliver one supersized prize from every Super Bowl 58 ad.
Infographic: Making a Memorable Super Bowl Ad
Ensuring your Super Bowl commercial makes an impact isn't just about casting a celebrity.
Popeyes Isn’t Your Typical Fast-Food Chain
How a spicy Louisiana chicken chain got the whole country crowing.
Super Bowl 58 Business Influence Reaches Far Beyond Game Day
A huge Big Game audience boosts multiple industries and keeps companies like FanDuel and Squarespace coming back with Super Bowl commercials.
The Third-Party Candidate: How Cookie Deprecation Will Shape Political Advertising in 2024
Cookie deprecation will impact political ad spend this year, benefiting publishers with premium video inventory, while more spend flows to CTV.
GS&P’s Margaret Johnson Shares Her Secrets on Developing a Winning Super Bowl Ad
The chief creative officer shares her process and advice for Big Game commercial success.
The Business of the Super Bowl
How brands make their big investments pay off.