Men’s Wearhouse Gets a High-Tech Upgrade in 3 Next-Gen Stores
The reimagined physical spaces include a digital shirt finder.
Reddit’s Short Squeeze Saga Exposes Challenges and Opportunities for All Brands
The marketing winners and losers when the internet comes knocking at your brand's front door.
Walmart Renames Expanded Ad Business Walmart Connect
The division is also partnering with The Trade Desk to expand offsite media opportunities.
Shamrock Capital Acquires Bayard Advertising
An agency in the growing field of recruitment marketing.
Ikea’s New U.S. App Bridges At-Home and In-Store Shopping
Among the new features is more options for delivery and pickup.
McCann Worldgroup Promotes Suzanne Powers to Global President
As global chief strategy officer, Powers will continue to lead the strategic development for the network and its clients. Her responsibilities encompass worldwide leadership of the strategic talent and resources [...]
Antonio Lucio Joins Adweek Board of Directors
Antonio Lucio, who left his position as Facebook CMO in September, has joined Adweek's Board of Directors.
To Compete Online, Walgreens Overhauls Its App and Loyalty Program
It's Walgreens' bid to be competitive digitally as Amazon announces its own pharmacy.
Neiman Marcus’ Iconic Christmas Book Returns in Print Form
Apart from achieving balance between old approaches and new ones, the luxury retailer's digital evolution remains front and center.
Blocklists Are ‘Surgery With a Guillotine,’ So Dow Jones Built a Brand Safety Tool
Dow Jones has grown its volume of monetizable inventory threefold and improved the reach and effectiveness of advertiser campaigns.
Alphabet’s Q3 Revenues Top $46 Billion as It Faces Mounting Regulatory Headwinds
Google posts 14% revenue increase in first earnings call since the DOJ filed its antitrust probe.
Ad-Tech Firms Are Paying Their Bills, but Concerns Linger
The industry is showing signs of life and facing a busy Q4 after an extreme slowdown.
Nike and Adobe Challenge College Students to Reimagine the Customer Journey
The two are teaming up for the software company's annual analytics competition.
Criteo Posts 10% Revenue Hit for Q3 as Covid-19 Continues to Impact Ad Spend
Q3 revenues dip to $470 million but tie-up with The Trade Desk tops ongoing recovery plan.
How Marketers Are Investing in Digital Transformation Amid the Pandemic
A survey of 800 marketers reveals the tech in which they are investing in the Covid-19 era.