Nike and Adobe Challenge College Students to Reimagine the Customer Journey

The two are teaming up for the software company's annual analytics competition

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This year, college students will get the opportunity to be more than sneakerheads by helping one of the largest consumer brands in the world rethink its digital experience.

Nike and Adobe are teaming up for the software company’s annual competition, the Adobe Analytics Challenge, which will give college students access to analysis tools utilized by Fortune 500 companies and government agencies in order to reimagine the customer journey for the sneaker giant.

“In today’s world, data is useful not only for data scientists, but also for any role that touches the customer experience.

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