Nike and Adobe Challenge College Students to Reimagine the Customer Journey

The two are teaming up for the software company's annual analytics competition

Students at last year's Adobe Analytics Challenge
College students gather on stage at last year's Adobe Analytics Challenge. Nike/Adobe

This year, college students will get the opportunity to be more than sneakerheads by helping one of the largest consumer brands in the world rethink its digital experience.

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@RichCollings Richard Collings is a retail reporter at Adweek.