Digital Transformation

Ikea's New U.S. App Bridges At-Home and In-Store Shopping

Among the new features is more options for delivery and pickup

ikea store
Ikea plans to gradually evolve its store environment to mesh with its new digital experience.Getty Images
By Richard Collings

January 14, 2021

Ikea is investing in digital by launching a new app—and expect changes to its retail stores’ maze-like showrooms, too.

Richard Collings

Richard Collings is a retail reporter at Adweek.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

The Marketer’s Guide to Getting Even Better Results From Retail Media Platforms

By Epsilon

Partnerships Can Deliver the Growth That Ads Can’t

By Impact

4 Strategies to Hypercharge Ecommerce for Gen Z

By Student Beans

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"commerce"}