Ikea’s New U.S. App Bridges At-Home and In-Store Shopping

Among the new features is more options for delivery and pickup

ikea store
Ikea plans to gradually evolve its store environment to mesh with its new digital experience. Getty Images

Ikea is investing in digital by launching a new app—and expect changes to its retail stores’ maze-like showrooms, too.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.