To Compete Online, Walgreens Overhauls Its App and Loyalty Program

Move comes just days after Amazon announced its own pharmacy initiative

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Pharmacy chain Walgreens is introducing a more robust loyalty program called myWalgreens today, part of a thorough overhaul including a fully redesigned mobile app, the company announced.

“This is a new beginning for Walgreens in a lot of ways,” CMO Pat McLean told Adweek. “It’s a redesigned mobile app experience that is a gateway to all things Walgreens.”

In turn, it’s also a new way for customers to think about Walgreens, McLean said, as more than a physical retail storefront.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in