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Pharmacy chain Walgreens is introducing a more robust loyalty program called myWalgreens today, part of a thorough overhaul including a fully redesigned mobile app, the company announced.
“This is a new beginning for Walgreens in a lot of ways,” CMO Pat McLean told Adweek. “It’s a redesigned mobile app experience that is a gateway to all things Walgreens.”
In turn, it’s also a new way for customers to think about Walgreens, McLean said, as more than a physical retail storefront.