Digital Transformation

Ad-Tech Firms Are Paying Their Bills, but Concerns Linger

The industry is showing signs of life and facing a busy Q4 after an extreme slowdown

Suing media organizations just as a scare tactic is getting harder.Courtesy Trent Joaquin/Getty Images
By Andrew Blustein & Ronan Shields

October 29, 2020

When the novel coronavirus pandemic hit in March and marketers halted ad spend, publishers feared the sudden drop would leave ad-tech companies without the necessary cash to make good on their payments.

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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