How Ad Tech Is Recovering After a Rocky Summer

Cautious optimism as few buyers have a sense of 2021 budget plans

Controlling more ad inventory means higher CPMs. Getty Images

The worst seems to be over for the ad-tech industry, which is showing signs of cautious optimism following the initial havoc of the novel coronavirus pandemic that, for some, caused a 50% drop in revenue.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.