How Marketers Are Investing in Digital Transformation Amid the Pandemic

A survey of 800 marketers reveals that mar tech investment continues even as other budgets are cut

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Even an economic downturn brought on by the Covid-19 pandemic hasn’t stopped marketers from investing in furthering digital transformation and marketing tech, a new survey of 800 marketers around the world shows.

The report, from consumer experience platform Acquia, found that 82% of respondents said they had seen a boost in return on investment from new marketing tech spending this year, even as marketing spending overall was slashed. The biggest investment areas included marketing automation platforms (63%), customer data platforms (54%), AI and machine learning (44%) and content management systems (35%).




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