How Marketers Are Investing in Digital Transformation Amid the Pandemic

A survey of 800 marketers reveals that mar tech investment continues even as other budgets are cut

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Even an economic downturn brought on by the Covid-19 pandemic hasn’t stopped marketers from investing in furthering digital transformation and marketing tech, a new survey of 800 marketers around the world shows.

The report, from consumer experience platform Acquia, found that 82% of respondents said they had seen a boost in return on investment from new marketing tech spending this year, even as marketing spending overall was slashed. The biggest investment areas included marketing automation platforms (63%), customer data platforms (54%), AI and machine learning (44%) and content management systems (35%).

“Covid-19

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in