Digital Transformation

How Marketers Are Investing in Digital Transformation Amid the Pandemic

A survey of 800 marketers reveals that mar tech investment continues even as other budgets are cut

Photo of a person using a laptop
Around 82% of marketers reported better ROI on marketing technology this year.iStock
By Patrick Kulp

October 26, 2020

Even an economic downturn brought on by the Covid-19 pandemic hasn’t stopped marketers from investing in furthering digital transformation and marketing tech, a new survey of 800 marketers around the world shows.

Patrick Kulp

Patrick Kulp is an emerging tech reporter at Adweek.

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