Reddit’s Short Squeeze Saga Exposes Challenges and Opportunities for All Brands

The marketing winners and losers when the internet comes knocking at your company's front door

GameStop and Reddit both scored wins, while Robinhood got blindsided. NurPhoto/Getty Images

As share prices have returned to earth for GameStop, AMC, Blackberry and other struggling brands caught up in January’s Reddit-fueled short squeeze stock frenzy, a clearer picture of their actual marketing strengths and weakness is emerging.

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@davidakaplan David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.