Ad Tech

Walmart Renames Expanded Ad Business Walmart Connect

The division is also partnering with The Trade Desk to increase offsite media opportunities

Photo of Walmart checkout
The retail giant is using this opportunity to also offer new in-store experiences.Walmart
By Richard Collings

January 28, 2021

Walmart’s ad business is getting a new name and a partnership with ad tech company The Trade Desk to expand outside media opportunities, the retailer announced today.

Richard Collings

Richard Collings is a retail reporter at Adweek.

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