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4 Things to Know Before Advertising on Walmart and Amazon

Performance Marketing

Winning advertising strategies in comparing Walmart vs. Amazon.


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Want to Find Customers Online? Here’s How They’re Searching for You

Performance Marketing

Discovering product purchase intent via search behavior yields sales.

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How AI Tools at Mailchimp Could Help Market Smaller Businesses

Performance Marketing

Mailchimp's new feature uses machine learning to automatically generate ad designs.

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Don’t Let Doubt Distract From Measuring Digital Marketing Results

Voice

Marketers need to avoid these two mistakes.

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Nearly 60% of Execs Expect Marketing Tech Budget Cuts in Coming Months

Performance Marketing

Nearly 60% of executives say they expect moderate or severe cuts to marketing tech budgets in the coming months as pandemic-related belt-tightening prompts leaders to examine the effectiveness of such [...]

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How Contact and About Pages Can Impact Your SEO

Performance Marketing

Being strategic with the About and Contact Pages can boost rankings and drive traffic to your website.

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An Election Lesson: How to Eliminate Emotional Factors From Predictive Analytics

Performance Marketing

Election polling errors show why data models need to reach beyond human surveys.

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Online Shopping Presents a Physical Marketing Opportunity: The Package

Performance Marketing

A few package marketing possibilities for performance marketers.

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Trump and Biden Double Down on Email Fundraising Strategies

Politics

Experts said second wave of fundraising pushes will probably still compel subscribers to donate.

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Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns

Performance Marketing

Cardlytics data shows in-store shopping is down, but remains the No. 1 way consumers spend.

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Exaggerated Emotions and Original Audio Lead to More Effective TikTok Ads

Performance Marketing

More so than other channels, posts have to feel native to the platform.

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No Coding Experience Necessary: Microsoft Offers DIY Tool To Build AI Models

Performance Marketing

The tool allows anyone to easily build an image recognition system.

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How Predictive Analytics Takes the Guesswork Out of Ad Performance

Performance Marketing

Performance marketers should first determine why they're optimizing ads at all.

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Social Confidential: How Chipotle Mixes Internet Culture with Burritos and Guac

Adweek Video

Neiv Toledano talks about championing online conversations with social authenticity

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How Marketers Are Investing in Digital Transformation Amid the Pandemic

Performance Marketing

A survey of 800 marketers reveals the tech in which they are investing in the Covid-19 era.