4 Things to Know Before Advertising on Walmart and Amazon Performance Marketing Winning advertising strategies in comparing Walmart vs. Amazon. 
Want to Find Customers Online? Here’s How They’re Searching for You
Performance Marketing
Discovering product purchase intent via search behavior yields sales.
How AI Tools at Mailchimp Could Help Market Smaller Businesses
Performance Marketing
Mailchimp's new feature uses machine learning to automatically generate ad designs.
Ready for Super Bowl Weeknd?; Penn Station Gets Manscaped: Friday’s First Things First
Plus, 9 CMOs on brand purpose.
Don’t Let Doubt Distract From Measuring Digital Marketing Results
Marketers need to avoid these two mistakes.
Nearly 60% of Execs Expect Marketing Tech Budget Cuts in Coming Months
Performance Marketing
Nearly 60% of executives say they expect moderate or severe cuts to marketing tech budgets in the coming months as pandemic-related belt-tightening prompts leaders to examine the effectiveness of such [...]
How Contact and About Pages Can Impact Your SEO
Being strategic with the About and Contact Pages can boost rankings and drive traffic to your website.
An Election Lesson: How to Eliminate Emotional Factors From Predictive Analytics
Performance Marketing
Election polling errors show why data models need to reach beyond human surveys.
Online Shopping Presents a Physical Marketing Opportunity: The Package
A few package marketing possibilities for performance marketers.
Trump and Biden Double Down on Email Fundraising Strategies
Experts said second wave of fundraising pushes will probably still compel subscribers to donate.
Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns
Performance Marketing
Cardlytics data shows in-store shopping is down, but remains the No. 1 way consumers spend.
Exaggerated Emotions and Original Audio Lead to More Effective TikTok Ads
More so than other channels, posts have to feel native to the platform.
No Coding Experience Necessary: Microsoft Offers DIY Tool To Build AI Models
Performance Marketing
The tool allows anyone to easily build an image recognition system.
How Predictive Analytics Takes the Guesswork Out of Ad Performance
Performance marketers should first determine why they're optimizing ads at all.
Social Confidential: How Chipotle Mixes Internet Culture with Burritos and Guac
Neiv Toledano talks about championing online conversations with social authenticity
How Marketers Are Investing in Digital Transformation Amid the Pandemic
A survey of 800 marketers reveals the tech in which they are investing in the Covid-19 era.
