Hinge now includes video prompts to help facilitate a new approach to dating. Hinge

Consumers’ ‘Intent’ Starts With Consent, Says Analytics Platform Bombora

Performance Marketing

Data provider raises $20 million in financing to expand artificial intelligence tools.


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Vote Now for the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

Performance Marketing

Help us choose the top advertising and marketing technology providers

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How to Boost Agency and Tech Performances Using Supply Chain Management

Performance Marketing

There will surely be a learning curve for some.

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Sustainability Proves an Effective Way of Reaching Rideshare Passengers With Travel Ads

Performance Marketing

Nearly 70% of Uber and Lyft users cited climate change as either ‘very important’ or ‘my No. 1 concern about the future.’

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Local Search 101: What You Need to Know

Search Engine Marketing

If you're not working on discovery, you're hurting your business.

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Dick’s Sporting Goods Offers New Store Concepts With ‘Multi-Sport Experiences’

Retailing

The retailer is expanding its footprint to 730 locations.

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Uber’s Digital Ad Displays Are Coming to New York City Yellow Cabs

Out of Home

The Adomni-powered screens are active in five other markets.

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Transaction Data Is the Most Powerful Predictor of Future Behavior

Fin Tech

Knowing which questions to ask is key to accessing "clean" purchase information.

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Why Marketers Plan to Continue Using QR Codes in a Post-Pandemic World

Digital Transformation

As the world begins to re-open and consumers once again return to stores and in-person activations, it's important for marketers that marketers ensure the opportunity presented by QR codes doesn't [...]

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Consumers Are Checking Their Phones 60 Times a Day. Here’s How to Monetize These Micro-Moments

Performance Marketing

Marketers have a whole new method for engaging and interacting with their customers in real time.

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Chipotle Is a Media Company That Also Makes Tacos and Burritos

Social Commerce

Chipotle uses its social platforms to interact with superfans and give them the opportunity to impact the menu.

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OLLY’s Pandemic Pivot Led to a Sell-Out First Month

Performance Marketing

The company is educating consumers—frequently millennials—about their line of vitamins and how they’re relevant to them.

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Here’s the Key to Successful Email Marketing Campaigns

Performance Marketing

Insights from Brooklinen on reaching new and returning customers.

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How Menswear Brand Mack Weldon Leveraged SMS Marketing to Tailor Its Pandemic-Era Messaging

Performance Marketing

Performance marketer Alieu Fye talked strategy today at Adweek's virtual event.

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To Change or Not to Change the In-House Approach

Columnist Network

To understand if this investment is worthy of CMO attention, it's useful to have a framework.