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Marketing Platform Klaviyo Now Offers PrestaShop Integration

Ecommerce

Merchants can automate personalized messaging to customers using data from the ecommerce hub.


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How Investing Makes for a Better Marketer

Performance Marketing

How investing can make you a better performance marketer.

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Why Data Presentation Needs to Be Digestible and Insightful

Data & Insights

Data presentation is all about cutting down the noise.

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And Here We Are, at the End of 2020

Performance Marketing

This year will forever be remembered as a year of loss—the loss of patience, privilege, jobs and loved ones. We experienced what it’s like to lose the things we’ve done [...]

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Marketers Hoping for Change at the USPS Are in for a Nail-Biter

2021 Outlook

If the Senate confirms a Trump nominee, the USPS board will remain Republican.

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What Can 2020 Teach Us About the Future?

Think About This

Time will tell what will change and what will remain the same.

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Performance Marketers Need to Watch These 5 Consumer Trends in 2021

Performance Marketing

After a year of chaos and uncertainty, these are some of the interests and behaviors that are here to stay.

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How 2020 Forever Changed the Way We Work

Year in Review

In 2017, professor Robert Kelly, better known as the BBC dad, went viral after his kids interrupted an on-air interview. Three years later, Kelly is all of us struggling to [...]

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4 Keys to Effective Performance Marketing in 2021

Performance Marketing

Pandemic-prompted pivots helped brands innovate and will aid in future success.

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What You Should Do About the SolarWinds Hack

Think About This

Making sure you have a system to protect your information is a top priority.

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Cold Lead Gen Outreach on LinkedIn Is Not Advised, But It’s Still Happening

Performance Marketing

B2B salespeople sending messages to decision-makers seem to be playing a numbers game.

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TikTok Phenom Nathan Apodaca Stars in David Guetta, Morten Remix of ‘Dreams’

Platforms

A swig of Ocean Spray Cran-Raspberry on a skateboard goes a long way these days.

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Snapchat Salutes Brands for Creative Use of AR in 2020

Artificial Intelligence

The platform named its most inspiring campaigns of the year.

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Despite Efforts by Instagram, Search Results for Covid-19 Vaccine Are Still Sketchy

Coronavirus

Users are directed to credible resources like the CDC first, and must click through, but when they do …

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How The Turbulence of 2020 Affected Facebook Ad Prices

Performance Marketing

A new report analyzes the effects of the advertiser boycott and social justice protests on Facebook.

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Instagram: How to Use Multi-Capture in Stories

Platforms

Create and share more than one post at once.