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Southwest Airlines Prides Itself on Being the ‘Love Airline’

Perspective

From hot pants to America's favorite economy carrier.

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This Agency Exec Finds Comfort in Controlling Expectations

Leadership & Talent

Crafting a multifaceted identity is an emblem of self-care for Pereira O'Dell's Mona Munayyer Gonzalez.

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People Don’t Actually Like Streaming Services More Than Linear TV

Data Points

Cable and satellite still have their strengths.

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This Collide Sport Marketer Also Finds Time to Play Ball

Off the Clock

Despite marketing the sport for a living, 'baseball never gets old' for Parker Huffman.

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If You’re Targeting Gen Z, Chances Are You’re Doing It Wrong

Voice

Meeting this new generation of consumers at the point of inspiration.

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Adweek’s 2023 Media All-Stars Are Redefining Media Strategies and Expanding Audience Reach

Media All-Stars

These 21 executives have the numbers to back up their successful business outcomes.

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How Allison Wolf Reroutes Ad Dollars to Fund Social Change

Media All-Stars

The Mindshare manager is Adweek's 2023 Media All-Stars Rising Star.

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Debunking Retail Media’s Myths as It Enters Its 2.0 Era

Retail Media Advertising

The realities of the rapidly growing channel are coming into focus.

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Amazon Prime Day Eyes Consumers’ Shifting Shopping Habits

Amazon News

While still a harbinger for holiday shopping, Amazon’s retail holiday spurs competition and logistical conundrums.

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For Carmelo Anthony, Community Makes the (Business)man 

Brandweek

The NBA All-Star is powering forward as a change agent in business and beyond.