This Collide Sport Marketer Also Finds Time to Play Ball

Despite marketing the sport for a living, 'baseball never gets old' for Parker Huffman

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

At Walker Stadium in Portland, Ore., keeping signs for Leatherman, Jacobsen Salt, Migration Brewing and Planned Parenthood surrounding the field is typically the only way Parker Huffman rounds the bases. But every so often, he stops driving in sponsors to take his own turn at bat.

Huffman is the general manager for the Portland Pickles, a collegiate wood-bat team in the West Coast League that’s owned by creative agency Collide Sport. Huffman’s marketing degree from Oregon State University brought him to the agency to work with its Wild Wild West League during the pandemic, but being near the sport he’s loved “since I could pick up a bat” made him latch on to the Pickles.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the August 2023 issue of Adweek magazine. Click here to subscribe.