Join ADWEEK for the first-annual Brand Play: Sports Marketing Summit, on May 9 in NYC or virtually. We’ll explore the new sports events, platforms, fan insights and cultural impacts that can unlock exciting wins for marketers. Register.
This year’s Adweek Media All-Stars represent the variety of tasks media agencies are taking on in 2023. They’re navigating AI and its impact on media buying, and they’re mastering the constantly growing list of retail media networks. This is all while doing what media agencies do best: strategically planning and executing the most effective media buys. Adweek’s 2023 Media Executive of the Year, Stacy DeRiso, has guided Initiative toward one of the industry’s strongest offerings.