This Agency Exec Finds Comfort in Controlling Expectations

Crafting a multifaceted identity is an emblem of self-care for Pereira O'Dell's Mona Munayyer Gonzalez

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For Pereira O’Dell chief growth officer Mona Munayyer Gonzalez, using her professional voice always felt more like an earned privilege than an inherent asset. When she tried to move forward on a project by presenting a list of opinions from people across the agency, her former boss paused and reminded her that she wasn’t being paid to deliver other people’s ideas.

“She said, ‘I’m paying you to have an opinion and to move this business forward,’ and that was the first time anyone had ever said that to me,” said Munayyer Gonzalez, who has searched for a healthy balance between celebrating her readiness to listen and hiding behind it. 

Separating work and home

She has since reflected on the roots of these tendencies, chalking much of it up to the immigrant mentality instilled by her family that prioritizes earning respect by constantly observing.



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This story first appeared in the August 2023 issue of Adweek magazine. Click here to subscribe.