Agencies Are Remaking Themselves to Satisfy Client Demands

Agencies are exploring business models outside the hourly billings that have governed the advertising industry since the days of smoky, three-martini lunches.

Tool of North America’s Evolution From Production Company to ‘Creative Production Partner’

The L.A. shop does everything from broadcast advertising to AR and VR experiences.

L.A. Brand Stars: 15 Flourishing West Coast Marketers in Culture-Defining Categories

They're 'in the right place at the right moment,' pushing everything from fast fashion to Japanese cars.

Reclaiming Independence: How 2 Shops Bought Themselves Back From IPG and Found Success

Dailey and TM Advertising ended decades-long relationships with Interpublic Group.

Jimmy Kimmel on Battling Politicians, His Future in Late Night and His Unexpectedly Tumultuous Year

The comedian discusses how his show has changed in the past 6 six months, his annual upfront roast and more.

Adweek Podcast: Let’s Talk About L.A. vs. NYC, Debate Ratings and Samsung’s Note Nightmare

Is Los Angeles becoming a modern marketing utopia? With its growing combination of tech, content creators, production and agencies, the city is increasingly known as a burgeoning ad town.

The 12 Most Iconic TV Series of the Thousands Filmed on Location in L.A.

These shows aren't shot on some soundstage. Illustration: Jan Kallwejt

These West Coast Agencies Are Fearlessly Embracing Change as Advertising Evolves

New York has long served as the heart of the media and advertising industries. Los Angeles, by contrast, pumps out a steady flow of popular culture and has its own agency scene to match.

Q&A: Deutsch’s Kim Getty on Los Angeles’ Growth, Creative Community and Earthquakes

In recent years, a growing number of agencies have been establishing themselves in Los Angeles. But that's not the case for Deutsch, which planted the flag in 1995 and, as a result, has been benefiting from the wealth of talent that the city's entertainment industry offers.

Infographic: Interns at Agencies Across L.A. Are Optimistic About Their Futures

Interns at ad agencies in Los Angeles are a curious bunch—deeply concerned about the industry's future and keenly aware of the threats it faces, yet still professing interest in making careers of it. They're not easily discouraged, in other words, according to a recent survey from the RPA Research, Analytics + Insights team exclusive to Adweek.