Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Many of L.A.’s biggest agencies have women at the helm. In an industry that’s still disproportionately dominated by men, these executives are serving as mentors, role models and everything in between at their respective agencies.
In talking with six of these women, we learned that working as an advertising executive in L.A. has its own unique set of challenges, opportunities and advantages. Over and over again, we heard that the mixture of music, entertainment, technology and media that makes up the city’s fabric gives agencies there a leg up in a variety of ways.
“As a magnet for creatives with an entrepreneurial spirit, Los Angeles attracts a broad range of talent from all over the globe and, in so doing, an abundance of diversity in terms of perspectives and experiences,” said Yumi Prentice, president of David&Goliath.
The entrepreneurial spirit that L.A.