How Busy Philipps Spun Her Intimate, Wildly Popular Instagram Stories Into E!'s Newest Talk Show

The actress's journey from accidental social star to late-night TV host

By 11 a.m. in Los Angeles, Busy Philipps has seen her daughters off to school, hauled herself to a LEKfit dance workout, met with her team on the set of her new E! talk show and worried about how her chin looks. After we talk, she’ll pick out a new iPhone (blue) with her husband, discover that refrigerator lights are great for selfies, don a pair of horse-shaped earrings by local jewelry designer Irene Neuwirth and meet up with friends at The Grove shopping mall.

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This story first appeared in the November 12, 2018, issue of Adweek magazine. Click here to subscribe.