How Busy Philipps Spun Her Intimate, Wildly Popular Instagram Stories Into E!’s Newest Talk Show

The actress's journey from accidental social star to late-night TV host

Scott Witter for Adweek

By 11 a.m. in Los Angeles, Busy Philipps has seen her daughters off to school, hauled herself to a LEKfit dance workout, met with her team on the set of her new E! talk show and worried about how her chin looks. After we talk, she’ll pick out a new iPhone (blue) with her husband, discover that refrigerator lights are great for selfies, don a pair of horse-shaped earrings by local jewelry designer Irene Neuwirth and meet up with friends at The Grove shopping mall.

This story first appeared in the November 12, 2018, issue of Adweek magazine. Click here to subscribe.
@stephpaterik stephanie.paterik@adweek.com Stephanie Paterik is the executive editor of Adweek, where she leads the editorial staff and strategy.
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