4 Ways to Create an OTT Strategy That Entices Cord-Cutters

Rejecting it risks getting left behind in a digital-first world.

The Creators of Netflix’s You Sold the Show by ‘Cyberstalking’ TV Execs to Pitch It To

After floundering on Lifetime last fall, the drama has become a hit on the streaming service.

Hulu Drops Its Limited Ads Monthly Subscription by $2, But Raises Live TV $5

Its ad-free tier will now cost double the price of the basic plan.

Comcast Shares More About Its New OTT Service, Which Will Have a ‘Light Advertising Load’

‘We do feel we under-monetize significantly on the internet.’

Netflix Now Has 139 Million Subscribers and Says It Competes With ‘Fortnite More Than HBO’

The streaming service estimates it commands 10% of all U.S. TV screen time.

Netflix Will Soon Cost You $1-$2 More Each Month

It’s the streaming service’s first subscription increases since October 2017.

Hulu Is Rolling Out Performance-Based Measurement for Brands

The streaming service is working with 'several' partners on the offering.

Almost 26 Million U.S. Viewers Watched Netflix’s Bird Box in Its First Week, Nielsen Says

Only Stranger Things 2 had a bigger seven-day debut on the streaming service.

How Brands Can Navigate a Video World of Celebrity Creators

More and more A-listers are making their way to YouTube.

Despite Plans for Global Growth, Local Broadcasting Is Seeing the Most Success

Netflix and other streaming services are hitting roadblocks in the U.S.