With each passing day, businesses, brands, consumers and organizations across the globe become more connected through our rapidly advancing technology. How we communicate with and market to our audience has changed rapidly over the last decade, and the evolution shows no sign of slowing down. Take a glimpse into how technology and media have affected the strategies and advertising trends in the industry and discover where we might be heading in the future. Adweek’s Connected World is your gateway to technology’s vast influence on the marketing and advertising world. Learn how brands have adapted, benefited and collaborated to form powerful alliances that have created new marketing standards.

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TV’s Role in Measuring DTC Success  

Leveraging TV to drive retention

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Practicing Media Hygiene in the Face of the Anxiety Pandemic

Content spreads through all of us—it's called 'going viral' for a reason.

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How Brands Can Benefit from Production in the Cloud

Angus Kneale, former CCO at The Mill launches new model built for speed and quality.

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5 Ways Coronavirus Is Changing Retail in China

China's JD.com found an opportunity in ecommerce after the SARS epidemic in 2003.

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Tech Giants Are Working Together to Get All Your Smart Home Devices to Talk

Apple, Amazon, Google, and the Zigbee Alliance are working together to create compatibility standards for smart home devices.

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Amobee Has Two New Partnerships in the TV Space

The ad platform is working with Univision and ITV.

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4 Ways to Create an OTT Strategy That Entices Cord-Cutters

Rejecting it risks getting left behind in a digital-first world.

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The Creators of Netflix’s You Sold the Show by ‘Cyberstalking’ TV Execs to Pitch It To

After floundering on Lifetime last fall, the drama has become a hit on the streaming service.

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Hulu Drops Its Limited Ads Monthly Subscription by $2, But Raises Live TV $5

Its ad-free tier will now cost double the price of the basic plan.

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Comcast Shares More About Its New OTT Service, Which Will Have a ‘Light Advertising Load’

‘We do feel we under-monetize significantly on the internet.’

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Netflix Now Has 139 Million Subscribers and Says It Competes With ‘Fortnite More Than HBO’

The streaming service estimates it commands 10% of all U.S. TV screen time.

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Netflix Will Soon Cost You $1-$2 More Each Month

It’s the streaming service’s first subscription increases since October 2017.

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Hulu Is Rolling Out Performance-Based Measurement for Brands

The streaming service is working with 'several' partners on the offering.

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Almost 26 Million U.S. Viewers Watched Netflix’s Bird Box in Its First Week, Nielsen Says

Only Stranger Things 2 had a bigger seven-day debut on the streaming service.