Hulu Drops Its Limited Ads Monthly Subscription by $2, But Raises Live TV $5

Its ad-free tier will now cost double the price of the basic plan

These are the first changes to Hulu’s pricing plans since it rolled out the ad-free tier in 2015. Hulu

One week after Netflix revealed double-digit increases to each of its subscription plans, Hulu is responding with some price hikes—and one notable price drop—of its own.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.