Transforming your ad sales process just got a lot easier. Learn how to extract more value for existing technology and ultimately drive revenue, ratings and retention in Slack's new ebook.
Amobee continues to spice up the TV landscape.
The ad platform said this morning that it would be partnering with ITV, in addition to news yesterday that it is also partnering with Univision. The partnerships will transform the way both companies target viewers tuned into their respective programming. Univision and ITV will exclusively license Amobee’s TV planning platform to give advertisers the data they need to chart out their televised investments. In Univision’s case, this means bringing in first-party data to better target to its linear television offerings, while for ITV, that same targeting will be brought to the broadcaster’s digital media.