5 Ways Coronavirus Is Changing Retail in China

Online shopping and livestreams are in demand

Learn how to market to your modern customer at Commerceweek. Join leaders from Visa, Uber, Amazon and more in NYC or log on virtually. Sign up now to save.

As U.S. officials say the spread of coronavirus in the U.S. appears inevitable, authorities in China have been working for weeks to contain the outbreak which was first detected in Wuhan late last year.

Measures so far include closing businesses and limiting transportation in some areas, which, in turn, has disrupted the nation’s supply chain. And with 77,000 confirmed cases of coronavirus so far, consumers are eager to avoid any unnecessary contact.

The result: Shopping habits in China

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in